13 Jan You have been tasked with investigating an issue that occurred and had a notable impact on the surrounding societys perception of the organization. You will describe the issue and discus
my topic is Pennsylvania State University Jerry Sandusky Child sex abuse in 10-13 pages please include the following: You have been tasked with investigating an issue that occurred and had a notable impact on the surrounding society’s perception of the organization. You will
describe the issue and discuss how the organization responded, as well as how the issue altered society’s perception of the organization. This assessment will
also require you to illustrate the issue’s political, economic, sociocultural, and legal impact on society. Finally, you will compose a press release to external
stakeholders to explain management’s response and the rationale behind it.
Specifically, the following critical elements must be addressed:
I. Overview
A. Select a sport organization and summarize the event or incident and its effects.
B. Describe the specific challenges this event or incident presented to the organization.
II. Societal Perception
In this section, you will analyze how the organization you selected is viewed by the surrounding society in which the event or incident took place.
Specifically, you need to:
A. Explain how the surrounding society values the sport organization and views its purpose. You might consider discussing the organization’s
ongoing economic and sociocultural influence.
B. Determine how the event or incident reinforced stereotypes or cultural norms the organization has perpetuated.
III. Impact
Within this section, you will investigate the impact the event or incident has had on the surrounding society. In doing so, you will need to:
A. Evaluate the economic impact the selected sport organization has had on the surrounding society. Provide examples to support your response.
B. Describe the different factors that determined the economic impact of the event or incident.
C. Describe the different factors that determined the sociocultural impact of the event or incident.
D. Summarize the changes the organization has made following the event or incident that have impacted society.
E. Summarize the roles public policy and the law play within the sport organization and the selected event.
F. Analyze the impact of your organization in bringing about cultural and political change as a result of the event or incident.
G. Analyze the surrounding society’s response to the positive and negative effects of the event or incident. Provide examples to illustrate your
response.
H. Describe how the surrounding society’s perception of the organization changed as a result of the event or incident.
IV. Organization’s Response
Next, you will examine how the organization reacted to the event or incident and evaluate the success of the response. This information will inform your
press release. Therefore, you need to:
A. Explain how the sport organization responded to societal pressure and expectations of the surrounding society related to the event or incident.
B. Evaluate the effectiveness of the sport organization’s response to the event or incident. Provide evidence to support your response.
C. Determine the specific laws and/or policies (both internal and external) that impacted how the sport organization approached resolving the
selected event or incident. Provide examples to support your response.
D. Formulate recommendations for how the sport organization can prepare itself internally to avoid future incidents or for when society shifts its
expectations of the organization.
V. Press Release
Finally, you will write a press release to explain the sport organization’s response to the event or incident to external stakeholders.
Utilizing best practices, compose a press release where you:
A. Provide a brief overview of the incident, stating only the necessary and appropriate facts that you would release to the public.
B. Describe the response to the event or incident and how it was addressed by management.
C. Explain how future events or incidents can and will be addressed based on the organization’s response to this
I have included a example of how it should look
1 Running head: 9-1 Final Project Submission: Report and Press Release
9-1 Final Project: Report and Press Release
National Basketball Association – Pacers and Pistons – Brawl: “Malice at The Palace”
William Tanda
Southern New Hampshire University
1 Running head: 9-1 Final Project Submission: Report and Press Release
Overview:
Sports Organization and Summary of Event:
The Malice at the Palace was an incident 2004 between the Detroit Piston and the Indiana
Pacers. This incident involved a brawl between both teams with the main guys being Ron Artest
(who now goes by Metta World Peace) of the Indian Pacers and Ben Wallace of the Detroit
Piston. Wallace had gotten fouled by Artest which he did not like and shoved Artest towards the
scorer’s table. Artest was laying on the scorer’s table not trying to get involved further with
Wallace. While lying on the table a man threw a cup with water down at Artest, which caused
him to make his way up into the stands towards the man and began punching the him. Multiple
players from both teams made their way into the stands as multiple object were being thrown at
the Pacers players as some of them were fighting people in the stands and other were trying to
rescue their teammates and make their way back into the locker room. Players from both teams
received lengthy suspensions and the incident changed the way the referees officiate the game
today. For example, back in the 90’s players were able to get away with trash talk to each on the
court and the game was rougher with fouls and overall play. In today’s game if a player were to
get into an opposing player face and say something to him the refs would quickly jump in and
most likely both players would receive a technical foul. This incident affected both teams and to
some extent the rest of the NBA in that the brawl wasn’t just shown on ESPN but it made
national news as well. In addition, it also affected ticket sales across the league because people
didn’t feel safe after seeing the incident on television. As a result of the actions taken by the
NBA this incident did not have much of a lasting effect on the NBA. Since the incident the NBA
has seen fights and other confrontations, but they haven’t come close to this incident. In my next
paragraph I will discuss the challenges that both organizations faced after the incident.
1 Running head: 9-1 Final Project Submission: Report and Press Release
Particular Challenges within Incident/Organization:
After the incident was reviewed by the NBA both teams had multiple players receive very
lengthy suspensions with Artest being suspended for the rest of the season. In addition to Artest
fellow teammate Stephen Jackson was suspended 30 games, Jermaine O’Neal 25 games and
Anthony Johnson received 5 games. Ben Wallace was suspended only 6 games. Additional
players from both teams were suspended 1 game for leaving the bench during the altercation.
With these suspensions it forced both teams to find replacements for their suspended players.
This altercation made people wonder where was the security? How does something like this
happen? This made the NBA upgrade their security at all games across the league which is a big
reason as to why this incident did not affect the NBA for long and they were able to move on
from the incident. The NBA has had fights during games before but they never spilled into the
stand and involved fans provoking players by throwing things at them. With the NBA upgrading
their security they have been able to keep the games safe for everyone involved and the NBA has
a zero-tolerance policy when it comes to fighting so the refs are quick to disrupt any
confrontation from happening.
Societal Perception:
The Indiana Pacers were looked at as a classy and respected organization by society and
the Pistons were looked at as this dirty team. The harshest critic of the situation was by the Pacer
owner Herb Simon who felt the security at Auburn Hills arena was “profoundly inadequate and
the situation would not have gotten out of hand if the arena had better security”. The incident
changed the way people looked at the Pacers specifically because there was already a negative
perception of the Pistons. The Pacers had to figure out how to get rid of their negative image to
1 Running head: 9-1 Final Project Submission: Report and Press Release
which they did by taking the money from the suspended players since they weren’t going to be
paid during the suspension and they donated $2.4 million dollars to local children’s charities.
The two teams played each other again Christmas day of the same season and before the game
players from both teams joined together and handed out presents to children and then proceeded
to play the game and had no incident. The NBA is probably one of if not the most kid friendly
league there is in professional sports so it is vital for them to make sure that parents always feel
safe bringing their children to the games and also for adults to feel safe as well.
Economic Impact:
The NBA has had great economic impact in both Detroit, Michigan and Indianapolis,
Indiana. In Detroit while the Pistons have not had much success on the court in some time they
have had a positive impact of the economy in the city. In 2016 the Detroit Piston announced
plans to move from their arena in the suburb of Auburn Hills to downtown Detroit into a new are
now known as the Little Caesars Arena. Last year the Piston made the move official to
downtown, which in return opened up many opportunities to the people living in the area.
According to John Gallagher who is a write for the Detroit Free Press the move downtown could
generate almost $600 million in revenue and provide 2,000 jobs. This is really important for the
city of Detroit given the economic history they have had for quite some time. If the NBA had
not placed a team in Detroit these opportunities may have never happened for this city.
However, while the move downtown will be a profitable one it is yet to be determine if these
predictions will actually happen. Spencer Layson who is a writer for the Michigan Business and
Entrepreneurial Law Review reports that this move will have long term costs. The cost of the
Little Caesars Arena has surpassed the projected $450 million with the final cost being $732.6
1 Running head: 9-1 Final Project Submission: Report and Press Release
million dollars. As of now it is too early to tell if in fact this move will actually generate the
projected $600 million in revenue.
Factors:
Anytime a brawl breaks out at a sporting event it is never a good look for the organization
that is involved. In this case, there wasn’t just a fight between two players or two fans in the
stands fighting. These involved players fighting each other and going into the stands and
fighting fans also. This event made fans feel like the venue was an unsafe place to be. For
whatever reason this didn’t affect ticket sale as fans still supported both teams. The Pacers had
an almost sold out crowd at their 1st home game since the brawl according to the IndyStar.
Sociocultural Impact:
Some of the factors that determined the sociocultural impact of the incident were that
many people looked up to these athletes as role models and heroes. Society is a huge influence in
the sports world. These athletes have a huge influence on how fans perceive them and how the
game is valued. By watching these two teams fight each other and having fans become a part of
the fight as well, it has misconstrued people judgement of these athletes. Many people may have
changed their perception of these athletes due to the incident that happened.
Following the Event:
After the incident many people were left wondering where was the security and why were
things able to get so out of hand. David Stern, who was the NBA commissioner at the time,
reviewed the tapes and concluded that changes had to be made. According to Candace Buckner,
who is a writer for the USA Today Stern, made changes to security league wide which included
hiring more experienced security and conducting background checks as well. This change would
affect the entire NBA not just the Pacers and Pistons.
1 Running head: 9-1 Final Project Submission: Report and Press Release
Public Policy and the Law:
The role the law plays into the sport organization, this event is to ensure that not only
safety of the two organizations but the safety of the fans as well and to help prevent any illegal or
criminal activity from happening. The role of public policy in this event would be to address
issues that the public has and making sure the necessary steps are taken to make sure that the
issues are handled.
Cultural and Political Change:
As a result of the event, the organizations players that were involved were looked at like
animals and the commissioners enforced a dress code that was viewed by players as racism
according to Stephen Jackson of the Indiana Pacers he felt as though this was done because of
the fight. He believes that the NBA feared that “its players would become too hip hop” and felt
it was racially motivated also due to the brawl.
Positive and Negative Effects:
A positive effect to the event that happened was that security was upgraded to provide
safety to players and fans. In addition, both teams came together on Christmas Day before their
first game against each other since the incident and handed out gifts to children. After the game
Rasheed Wallace who was one of the players involved in the incident for the Pistons gave his
headband to a kid who was wearing Pacers colors. When Wallace was asked about it he said
“just a kid that asked for a headband, wasn’t nothing more than that.”
Perception:
Peoples perspective towards people of African American ethnicity change in a negative
way as a result of this incident. When it comes to African Americans being drafted
professionally or scouted in high school this could affect them in that college or professional
1 Running head: 9-1 Final Project Submission: Report and Press Release
scout may decide to pass on signing or recruiting a player for their team if they have any history
of confrontations whether it be with teammates, coaches, or opposing players in fear that
something like this event may happen again. This further puts African Americans at a
disadvantage when it comes to athletics and it adds to the list of other issues they have to deal
with.
Societal Pressure:
The aftermath of the brawl had many people in society questioning why and how was
something like this able to happen? People were asking where was the security when everything
was going down and had there been proper security in attendance then something like this may
have never happened. The expectation of this was that if the NBA wanted fans to continue to
support them and come to the games then the security at all arenas across the league must be
upgraded so that fans feel safe attending the games.
Response:
The leagues response to the event was well received by the fans. After reviewing the
incident former commissioner David Stern upgraded NBA security by hiring experienced
security for games and doing thorough background checks according to The Associated Press.
The support by the fans was shown on Christmas day that season when both teams played each
for the first time since the brawl in front of an almost sellout crowd. Had the fans not felt that
the NBA had done enough they would not have shown up in the numbers they did following this
event.
Laws/Policies:
With the NBA deciding to upgrade the security at all arenas across the league both the
Pistons and Pacers organizations were now forced to announce these policy and law changes to
1 Running head: 9-1 Final Project Submission: Report and Press Release
fans as they attended future games and inform everyone what the consequences were for not
following these rules. An example of this before every game the public address announcer
informs fans of what the rules are for attending games and what will happen if these rules are not
followed.
Recommendations:
These organizations can inform their players that when fans in attendance at their games
do not interact with anyone who is approaching them in a hostile many and learn different ways
of handling these situations even when they throw objects at them.
When society shifts their expectations for the organizations they should consider the
expectations of the fans, but at the same time only make changes if they feel as though that they
would benefit both the organization from any liability and also ensure the safety of the fans.
SPT 510 Final Project Press Release Worksheet
Overview
In tonight’s game, regarding the brawl between members of the Pistons and Pacers. Ben
Wallace of the Pistons was fouled with 46 seconds left in the game by Ron Artest of the Pacers
too which Wallace did not like and retaliated by shoving Artest and trying to make his way
towards him. The referees and players from both teams intervened. While the situation was
beginning to deescalate, Artest who was laying on the scores table while the situation was being
addressed was hit by a cup of water that was thrown by a male in the stands which caused Artest
to run up into the stands and began punching the man to which caused players from both teams
to run into the stands to get Artest. Which resulted in other fans throwing things at the Pacers
players. In result, more Pacer players ended up fighting Piston fans at the arena. Coaches and
1 Running head: 9-1 Final Project Submission: Report and Press Release
team personnel had to go into the stands and escort their players into the locker room. Fans
questioned where the security was during this situation.
Response Addressed
A self-defense resolution strategy for the situation would be bolstering. As a result of this
incident, it made the commissioner aware of the lack of security across all NBA arenas and
allowed him to make the necessary changes so that something like this would be prevented from
happening in the future and as well as addressing fan policies at games and making them aware
of what will happen if they don’t follow these rules in the arena.
Future Events or Incidents
Moving forward, the NBA decided to upgrade the security at all arenas across the league
both the Pistons and Pacers organizations were forced to announce these policy and law changes
to fans as they attended future games and inform everyone what the consequences were for not
following these rules. The former NBA commissioner, David Stern, upgraded security presence
at all NBA arenas and did extensive background checks and only hired experienced personnel.
References
Craig, R. (2016). Malice in the Palace: The Incident. Spectrum: A Journal on Black Men, 4, 21-
1 Running head: 9-1 Final Project Submission: Report and Press Release
41. Retrieved January 5, 2019, from
https://www.jstor.org/stable/10.2979/spectrum.4.2.02?seq=1#page_scan_tab_contents.
Buckner, C. (2014, November 6). As 'Malice at the Palace' brawl turns 10, impact lasts.
Retrieved January 5, 2019, from
https://www.usatoday.com/story/sports/nba/pacers/2014/11/16/pistons-malice-palace-
brawl-commissioner-artest-adam-silver/19138239/
The, A. P. (2004, Dec 01). NBA notes – stern: NBA will set league-wide security rules
; pacers- pistons brawl shows need to update current policy, he says. Columbian
Retrieved from
http://ezproxy.snhu.edu/login?qurl=https%3A%2F%2Fsearch.proquest.com%2Fdocview
%2F253230957%3Faccountid%3D3783
Buckner, C. (2014, November 16). As 'Malice at the Palace' brawl turns 10, impact lasts. USA
Today. Retrieved January 17, 2019, from
https://www.usatoday.com/story/sports/nba/pacers/2014/11/16/pistons-malice-palace-
brawl-commissioner-artest-adam-silver/19138239/
Layson, S. (2017). Economic Impact of the Little Caesars Arena. Michigan Business &
Entrepreneurial Law Review. Retrieved January 17, 2019, from
VanTryon, M. (2017, May 13). Stephen Jackson on Malice at the Palace: 'I thought my career
was over'. IndyStar. Retrieved January 17, 2019, from
https://www.indystar.com/story/sports/nba/pacers/2017/05/13/stephen-jackson-malice-
palace-i-thought-my-career-over/321222001/
Detroit Pistons to Move to Downtown in 2017, will Generate Additional $596.2M in Economic
1 Running head: 9-1 Final Project Submission: Report and Press Release
Impact. (2016). DBusiness. Retrieved January 17, 2019, from
http://www.dbusiness.com/November-December-2016/Detroit-Pistons-to-Move-to-
Downtown-in-2017-will-Generate-Additional-5962M-in-Economic-
Impact/#.XEFDDPx7m7p
Sheridan, C. (2004, December 26). Calm rules in 1st Pistons-Pacers game since the brawl. The
Seattle Times. Retrieved January 17, 2019, from
https://www.seattletimes.com/sports/calm-rules-in-1st-pistons-pacers-game-since-the-
brawl/
Bybee, K. (2018). Racism, new NBA dress code go hand-in-hand. UWIRE Text. Retrieved from
http://ezproxy.snhu.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&d
b=edsggo&AN=edsgcl.524567690&site=eds-live&scope=site
The, A. P. (2004, Dec 01). NBA notes – stern: NBA will set league-wide security rules
; pacers- pistons brawl shows need to update current policy, he says. Columbian
Retrieved from
http://ezproxy.snhu.edu/login?qurl=https%3A%2F%2Fsearch.proquest.com%2Fdocview
%2F253230957%3Faccountid%3D3783
Sheridan, C. (2004). Calm rules in 1st Pistons-Pacers game since the Nov. 19 brawl Pistons 98,
Pacers 93. The Seattle Times (Seattle, WA). Retrieved from
http://ezproxy.snhu.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&d
b=edsbig&AN=edsbig.A126501187&site=eds-live&scope=site
- SPT 510 Final Project Press Release Worksheet
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