07 Apr Many digital and social media sites are widely used in marketing strategies. This assignment is your opportunity to select a client and make recommendations about improving their social med
Many digital and social media sites are widely used in marketing strategies. This assignment is your opportunity to select a client and make recommendations about improving their social media strategy using concepts from this course. I strongly recommend you select your organization for this assignment. Do not pick a Fortune 500 company. Use H-E-B Grocery (Texas-based store) that's my organization.
Deliverable: 7- to 10-slide presentation using the attached Media Strategy Template.
- Speaker's Notes are not necessary.
- Your audience will rarely have access to the speaker's notes, so ensure you communicate complete ideas concisely on the slides so they can stand alone without your presentation.
- Focus on content and substance.
- Use graphics like tables, charts, and graphs, but do not use clip art.
- Establish credibility and create shared meaning by defining terms.
- Support your analysis and recommendations with credible research. NO: cheat mills, homework help sites, blogs, corporate content marketing pages, dictionaries, encyclopedias. YES: Course resources, university library, professional journals, websites from clients and competitors.
Cover the following in your presentation using the attached template:
- Introduction. Hook, theme, goals, process.
- Terms. Include a terms slide that defines the key terms you will apply in this document. Cite your sources.
- Company. Identify and briefly describe a company that could benefit from better use of social media.
- TIP: Use this opportunity to analyze our organization's media. Do not pick a Fortune 500 company. They don't need our help with their social media strategies. You can use a Fortune 500 company as a benchmark but not as a client.
- Problem. Identify the problem or opportunity they face with social media strategy.
- Social Media Strategy. [See Ch 13] Design an online strategy that utilizes some or all the digital and social media channels, as appropriate, based on your analysis. Include the following critical elements in your strategy:
- Business Goals. Identify two business goals you can support with your strategy: ROI, Market Share, etc.
- Marketing Goals. Define two SMART goals for your strategy. Align the marketing goals with business goals.
- Target customer. Describe the target customer the company should engage with on social media. What is the audience most likely to buy your offering?
- Channel analysis. Analyze at least 3 digital and social media channels and describe the strengths and weaknesses of each of these as a marketing tool for this company.
- Tactics. Identify the tactics you will use in each platform. For example, advertising, posts, and groups.
- Metrics. Determine key performance indicators to measure the success of the online strategy.
- Conclusion. Summarize, explain the importance, and challenge the audience.
- References. Support your analysis and recommendations with at least three sources, including the marketing concepts and definitions course materials.
Apply at least three sources.
Format your citations according to APA guidelines.
[Title]
[Your Name]
[Your Institution]
[Your faculty]
9/13/2022
1
[Use View > Master to Enter the Title of your Presentation]
[Use View > Master to Enter your Name]
Many digital and social media sites are widely used in marketing strategies. This assignment is your opportunity to select a client and make recommendations about improving their social media strategy using concepts from this course. I strongly recommend you select your own organization for this assignment. Do not pick a Fortune 500 company.
Deliverable: 7- to 10-slide presentation.
Speaker's Notes are not necessary.
Your audience will rarely have access to the speaker's notes, so ensure you communicate complete ideas concisely on the slides so they can stand alone without your presentation.
Focus on content and substance.
You can use graphics like tables, charts, and graphs, but do not use clip art.
Establish credibility and create shared meaning by defining terms.
Cover the following in your presentation:
Introduction. Hook, theme, goals, process.
Terms. Include a terms slide that defines the key terms you will apply in this document. Cite your sources.
Company. Identify and briefly describe a company that could benefit from better use of social media.
TIP: Use this opportunity to analyze our organization's media. Do not pick a Fortune 500 company. They don't need our help with their social media strategies. You can use a Fortune 500 company as a benchmark but not as a client.
Problem. Identify the problem or opportunity they face with social media strategy.
Social Media Strategy. [See Ch 13] Design an online strategy that utilizes some or all the digital and social media channels, as appropriate, based on your analysis. Include the following critical elements in your strategy:
Business Goals. Identify two business goals you can support with your strategy, for example, ROI, Market Share, etc.
Marketing Goals. Define two SMART goals for your strategy. Align the marketing goals with business goals.
Target customer. Describe the target customer the company should engage with on social media. What is the audience most likely to buy your offering?
Channel analysis. Analyze at least 3 digital and social media channels and describe the strengths and weaknesses of each of these as a marketing tool for this company.
Tactics. Identify the tactics you will use in each platform. For example, advertising, posts, and groups.
Metrics. Determine key performance indicators to measure the success of the online strategy.
Conclusion. Summarize, explain the importance, and challenge the audience.
References. Support your analysis and recommendations with at least three sources, including the course materials for marketing concepts and definitions.
Apply at least three sources, including the course textbook.
Format your citations according to APA guidelines.
Submit your assignment.
Resources
Microsoft PowerPoint Master Slide >
Microsoft PowerPoint Speaker's Notes >
Linkedin Marketing Solutions >
Meta for Business (Facebook for Business) >
Reference and Citation Generator
1
Introduction
Hook
[Get the attention of the audience.]
Theme
[Explain what this presentation is about.]
Goals
[Explain what you want to accomplish through this presentation.]
Process
[Explain how you will accomplish the goals of the presentation.]
9/13/2022
2
[Use View > Master to Enter the Title of your Presentation]
[Use View > Master to Enter your Name]
Introduction. Hook, theme, goals, process.
2
Terms [Include a terms slide that defines the key terms you will apply in this document. Cite your sources.]
| Term | Definition | Source |
9/13/2022
3
[Use View > Master to Enter the Title of your Presentation]
[Use View > Master to Enter your Name]
Terms. Include a terms slide that defines the key terms you will apply in this document. Cite your sources.
3
About [Company name]
Business Structure
[What type of business is this?]
Ownership
[Who are the key owners?]
Location
[What is the headquarters of the organization?
[Where does the organization operate?]
Products/Services
[What are the key products or services the organization produces?
Customers
[Who are the primary customers?
Vision
[What is the vision of the organization?]
Mission
[What is the mission of the organization?]
Value Proposition
[What sets the organization apart from others? Why should someone buy from this organization and not others?
[Try something like this: We are [company], we do [function] for [audience]. We compete against [competitors] with [allies]. We’re different because [points of differentiation] People should select our offering over others because [unique value].]
9/13/2022
4
[Use View > Master to Enter the Title of your Presentation]
[Use View > Master to Enter your Name]
Company. Identify and briefly describe a company that could benefit from better use of social media.
TIP: Use this opportunity to analyze our organization's media. Do not pick a Fortune 500 company. They don't need our help with their social media strategies. You can use a Fortune 500 company as a benchmark but not as a client.
4
Problem
[Identify the problem or opportunity they face with social media strategy.]
9/13/2022
5
[Use View > Master to Enter the Title of your Presentation]
[Use View > Master to Enter your Name]
Problem. Identify the problem or opportunity they face with social media strategy.
5
Social Media Strategy. [See Ch 13]
Business Goals
[Identify two business goals you can support with your strategy. For example, ROI, Market Share, etc.]
Marketing Goals
[Define two SMART goals for your strategy. Align the marketing goals with business goals.]
Target customer
[Describe the target customer the company should engage with on social media. What is the audience most likely to buy your offering? Tip: Demographics, psychographics, behaviors, lifestyle.]
9/13/2022
6
[Use View > Master to Enter the Title of your Presentation]
[Use View > Master to Enter your Name]
Social Media Strategy. [See Ch 13] Design an online strategy that utilizes some or all the digital and social media channels, as appropriate, based on your analysis. Include the following critical elements in your strategy:
Business Goals. Identify two business goals you can support with your strategy, for example, ROI, Market Share, etc.
Marketing Goals. Define two SMART goals for your strategy. Align the marketing goals with business goals.
Target customer. Describe the target customer the company should engage with on social media. What is the audience most likely to buy your offering?
Channel analysis. Analyze at least 3 digital and social media channels and describe the strengths and weaknesses of each of these as a marketing tool for this company.
Tactics. Identify the tactics you will use in each platform. For example, advertising, posts, and groups.
Metrics. Determine key performance indicators to measure the success of the online strategy.
6
Channel analysis
| Channel | Strengths | Weaknesses | Tactic | Metric |
9/13/2022
7
[Channel analysis. Analyze at least 3 digital and social media channels and describe the strengths and weaknesses of each of these as a marketing tool for this company.
Tactics. Identify the tactics you will use in each platform. For example, advertising, posts, groups.
Metrics. Determine key performance indicators to measure the success of the online strategy. TIP: Connect the metrics with organizational goals.
DELETE THESE INSTRUCTIONS]
[Use View > Master to Enter the Title of your Presentation]
[Use View > Master to Enter your Name]
[Channel analysis. Analyze at least 3 digital and social media channels and describe the strengths and weaknesses of each of these as a marketing tool for this company.
Tactics. Identify the tactics you will use in each platform. For example, advertising, posts, groups.
Metrics. Determine key performance indicators to measure the success of the online strategy.
7
Conclusion
Summary
[Summarize key points]
Importance
[Explain the importance to the organization and audience]
Challenge
[Tell the audience what they need to do]
9/13/2022
8
[Use View > Master to Enter the Title of your Presentation]
[Use View > Master to Enter your Name]
References
[Support your analysis and recommendations with at least three sources, including the course materials for marketing concepts and definitions.]
9/13/2022
9
[Use View > Master to Enter the Title of your Presentation]
[Use View > Master to Enter your Name]
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