Competency

Integrate the concepts of healthcare marketing and promotion into the strategic planning process.

Student Success Criteria

View the grading rubric for this deliverable by selecting the “This item is graded with a rubric” link, which is located in the Details & Information pane.

Scenario

The Chief Executive Officer of Healthy Dynamics and your internal team had the opportunity to review the memo, the workflow analysis, objectives, vision, and mission statements. The project manager is onboard and received the strategy map/data table that identified the key stakeholders’ roles and responsibilities. The CEO has scheduled another meeting next week to review all components of the strategic planning model so far with you and the project manager. The CEO has asked you, the strategic planning manager, to develop a high-level marketing plan that will also include forms of communication you will use to promote the new services.

Instructions

Create a marketing and promotion Strategy Diagram/Chart that includes:

• The identified services (focus area)
• Research and list key competitors
• Research and select target markets (Who will you promote your idea to?)
• Draft a promotional message (clear, brief, informative, and persuasive) that conveys information about the services/product the company will provide
• Identify modes of communication (How will you present the new idea/service to your target audience?)
• Create the projected marketing and promotion budget
• Your assignment should include a title page, a reference page, and a minimum of two internet sources and one scholarly source, which must be retrieved from the Rasmussen Library

Resources

• For information about creating a Strategy Diagram/Chart, please visit this Rasmussen College Answers page.
• For information about researching competitors in the Business Market Research Collection, please visit this Rasmussen College Library page.