Chat with us, powered by LiveChat Write a 1000 word ?report on evaluating the podcast The Political Butterfly Effect: Did Mr Blobby upend ?local politics in Lancashire?? Please see details in Part2 below:? Please cli | Wridemy

Write a 1000 word ?report on evaluating the podcast The Political Butterfly Effect: Did Mr Blobby upend ?local politics in Lancashire?? Please see details in Part2 below:? Please cli

Students who enrol will be required to write a 1000–word  report on evaluating the podcast “The Political Butterfly Effect: Did Mr Blobby upend  local politics in Lancashire?” Please see details in Part2 below: 

Please click on this link: https://www.bbc.co.uk/sounds/play/m0012scy and listen to the 14 minutes podcast and answer these questions as part of the continuous final assessment [assignment 2] for this unit. 

• Question 1: What is your assessment of the Council’s commercial motivation? 

(5 marks) 

• Question 2: Why did the project fail and state three (3) lessons identified. 

(10 Marks) 

• Question 3:Drawing on the lessons learned (in Q.2) and your knowledge of social value, what venture would you prescribe for Morecambe Council and why?  

(15 Marks)  

• Note: For this reflective report a maximum of 1000 words excluding figures and  

references is required.

  

Expectation 

Introduction to Social Value - 

• Q1. Assessment of Commercial Motivation. Any evidence from the podcast stating the commercial motivation for the project? [1mk]  Showing an understanding of how to apply the concept of value propositioning. This should cut across 1). Product i.e., benefit, experience, feature. [1mk] 2). Customer i.e., wants fear, needs. [1mk] The required reflective element should come across too. Total [5 mks] 

• Q2. Each logical reason is 3 mks. These should preferably be spread across the identified value proposition. There is a mark for linkage with core concepts or relevant citations. Total [10 mks] 

• Q3. The proposed venture should be realistic and evidence potential social value contribution. 5 mks for suitability of the venture; 5 mks for social value potentials and 5 mks for the justification of the proposed venture and de-risking. Total [15 mks]

Running Head: PODCAST EVALUATION 1

4

Podcast evaluation

Question 1

Commercial motivation is all about change and new ideas or new facilities. It is about far more than simply profit. Current needs are focused and to create more suitable facilities. To deliver more sustainable and better services to the residents by integrating commercial awareness is called commercial motivation. Before undertaking a project, one needs to know about commercial motivation. Any organization that wants to raise its profile needs to implement commercial motivation. Before undertaking a commercial project, it is important to know about commercial management. It tells us about the multiple connections and interactions between buyer and seller and the issues relating to the project (Lowe, 2013). assessment tool:This question seeks your assessment of commercial motivation. There exist several tools for doing this. We covered these in lecture 5 when reviewing business models. Two common assessment tools discussed where SWOT and PESTLE. Using these or its like for your assessment is worth considering. You can also consider using any of the core concepts that fit.

In the podcast “the political butterfly effect,” the city council was involved in a project for the park. The council used the resources to build the park, but it lacked sustainable services and management. The council did not know how to build a park. Without any knowledge of environmental and commercial management, they constructed the project. For the project to be a success, the council has to understand commercial management and business frame model. Moreover, it is crucial to develop strategic planning before executing a project. The project of park would have been a successful project if the council had used assessment tools such as SWOT and PESTLE.

SWOT and PESTLE can be helpful in assessing any project. SWOT analysis can be conducted to identify the strengths, weaknesses, opportunities, and threats. Unique selling points of the business can be determined through this analysis. With the help of SWOT analysis, a business can address its weakness and mitigate threats. PESTLE analysis is another assessment tool that helps to analyze external factors. It is important to determine external factors such as social, economic, political, technological, and legal to develop a business.

Question 2: 

There are many reasons why this project failed. Firstly, the council did not know anything about commercial and environmental management. The council did not know how to run a park, and what tourist areas have to be included. The council started to work on the project without any planning. Secondly, the residents were not happy with the project due to the theme and design of the building, and some demanded refunds. They were not satisfied because their needs were not included in the project. Thirdly, the procurement practice of the council was not right. Procurement means identifying, selecting, and acquiring the materials and services that a business needs (Lowe & Leiringer, 2008). In this process, there are many steps to follow that were not followed by the Morecambe Council. We must understand that, to make a project successful, we need to know about commercial management. Moreover, environmental management is also crucial as it is one of the pillars of sustainability. to get full marks just consider linkage with some of the best practices covered in lecture 5

It is crucial to know the offensive and defensive market strategies. With the help of these strategies, you can satisfy the customer with your services and product. In addition to that, to ensure the success of any project, it is significant to know that the project fulfils the desires and requirements of the customer. Customer intimacy analysis is one of the practices that help to understand the needs and behavior of the target customers. In this analysis, the customers are identified, and it ensures that the project is meeting the needs and desires of the target customers. Another practice that can be useful for the success of the project is developing a value proposition. This includes the unique value that the project will provide. This value proposition helps customers to understand why they should choose a particular project.

Question 3 needs improvement: This needs improvement. You provide a range of options but the question requires just one sustainable venture. This needs to be justified and shown to implement the assessment you undertook in 1.It is not clear what venture you are proposing.

From the case of the failed project (theme park based on Mr. Blobby) by Morecambe Council, we learned the importance of social value. It is the broader understanding of the value that includes social, environmental, and economic values, which are the three pillars of sustainability. Other activities are also included in social value such as job creation, ethical principles, and community engagement. By following these aspects, we can achieve sustainability. For any sustainable venture, the social value must be included. However, the project of Mr. Blobby did not focus on improving the social, economic and environmental well-being.

To have a successful sustainable venture, we need to know about the successful business model. The business model framework includes various tools that can be applied to a business or a project to make it successful. In this case, customer intimacy analysis will be the best sustainable venture for Morecambe Council. It is one of the practices that help you to understand the needs and behaviour of the target customers. In this analysis, the target customers are identified. Then, the needs of the customers are identified. Understanding the preferences of the customers is crucial for a successful business. Customer intimacy analysis ensures that the project is meeting the needs and desires of the target customers. In the case of Mr, Blobby, Morecambe Council did not study their customers and their needs. The council did not know about their customers. They began with the project without knowing the interests, needs, capabilities, and preferences of the customers. When you know about the customers’ needs and interests, you have fewer competitors.

The council could have gathered data about the target customers through surveys. They could use this venture for their project to be a successful one. They could focus on sustainable tourism as well. The visitors of the park were not satisfied with the tourism area because it lacked attraction options for tourists. Morecambe Council could add sustainable tourism areas to attract customers. This way the council could differentiate itself from others. 

 

References

Lowe, D & Leiringer, R. (2008). Commercial Management of Projects: Defining the Discipline. Commercial Management of Projects: Defining the Discipline, 1–470. https://doi.org/10.1002/9780470759509

Lowe, D. (2013). Commercial Management: theory and practice Partnering View project. 1–16.

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Combining the strengths of UMIST and The Victoria University of Manchester

Buying and selling strategies and tactics

Lecture 5 3 March 2023 ENGM 63012

Dr. Obuks Ejohwomu [email protected]

Combining the strengths of UMIST and The Victoria University of Manchester

Intended learning outcomes Recap from Lecture 4:

• Evolution of the SV framework.

• Making sense of SV framework.

• Challenges of applying SV framework.

At the end of this session, you’ll be able to:

• Apply the concept of project success to CM practice.

• To analysis bids in relation to measures of project success.

• Examine the underlying economic and organizational reasons why suppliers fail to adopt, and adapt to, greener and safer production practices.

• The Huawei Case Study.

Combining the strengths of UMIST and The Victoria University of Manchester

Core Concept

Combining the strengths of UMIST and The Victoria University of Manchester

Project Success

Combining the strengths of UMIST and The Victoria University of Manchester

Project Success

Objective measures

Subjective measures

The Fourth Constraint J Pinto

Combining the strengths of UMIST and The Victoria University of Manchester

Some data from last week’s lecture

Combining the strengths of UMIST and The Victoria University of Manchester

Combining the strengths of UMIST and The Victoria University of Manchester

What things would ensure SV is universally created successfully?

Combining the strengths of UMIST and The Victoria University of Manchester

Feedback: Draft contract from lecture 3

Combining the strengths of UMIST and The Victoria University of Manchester

Combining the strengths of UMIST and The Victoria University of Manchester

Combining the strengths of UMIST and The Victoria University of Manchester

How buyers and sellers position themselves in the

supply chain?

Combining the strengths of UMIST and The Victoria University of Manchester

Combining the strengths of UMIST and The Victoria University of Manchester

Combining the strengths of UMIST and The Victoria University of Manchester

Combining the strengths of UMIST and The Victoria University of Manchester

Combining the strengths of UMIST and The Victoria University of Manchester

Combining the strengths of UMIST and The Victoria University of Manchester

Combining the strengths of UMIST and The Victoria University of Manchester

Break Time

Combining the strengths of UMIST and The Victoria University of Manchester

Combining the strengths of UMIST and The Victoria University of Manchester

Combining the strengths of UMIST and The Victoria University of Manchester

Combining the strengths of UMIST and The Victoria University of Manchester

Combining the strengths of UMIST and The Victoria University of Manchester

Combining the strengths of UMIST and The Victoria University of Manchester

Combining the strengths of UMIST and The Victoria University of Manchester

Combining the strengths of UMIST and The Victoria University of Manchester

Combining the strengths of UMIST and The Victoria University of Manchester

Combining the strengths of UMIST and The Victoria University of Manchester

Combining the strengths of UMIST and The Victoria University of Manchester

Combining the strengths of UMIST and The Victoria University of Manchester

Combining the strengths of UMIST and The Victoria University of Manchester

5 Steps to develop value proposition (D. Marruffo) • Step 1: Identify your customer need

• What they need and outline each target audience by role (ie., mums, CEO, sales manager, etc)

• Step 2: Turn product feature into customer benefits

• The so what factor; what is in it for me; benefits can be turned into emotional appeal

• Step 3: Develop individual customer value proposition

• CEOs needs is different from the sales directors need

• Step 4: Communicate/deliver your proposition

• Engage, listen, and analyse what customers are saying; under the motivations/demands of your customer

• Step 5: Measure the effect of your value proposition

• Customer loyalty; repeat business; increased sales; PR/Marketing effectiveness; web analytics

Combining the strengths of UMIST and The Victoria University of Manchester

CASE STUDY MANCHESTER UNIVERSITY

NIGERIA: A VALUE PREPOSITION PROPOSAL

See Workbook pg 55-56

Combining the strengths of UMIST and The Victoria University of Manchester

HUAWEI: STRUGGLING TO DEVELOP A MORE SUSTAINABLE

SUPPLY NETWORK

Combining the strengths of UMIST and The Victoria University of Manchester

Synopsis: Between 2009 and 2019, the department of corporate social responsibility and global supplier management (CSR–GSM) at Huawei Technologies Company Limited (Huawei) had been trying to engage hundreds of Chinese suppliers on sustainability. The department’s effort included orchestrating multiple, diverse, sustainability initiatives, from auditing to contributing to the rollout of the Better Future Supplier Forum (BFSF), an initiative launched in 2012 by the British Telecom Group (BT). However, the auditing, even when delivered through the Joint Audit Cooperation (JAC) established in 2013, seemed unlikely to cause path-breaking development in Huawei’s large and fragmented supply network. Initial experiences with the BFSF were proving equally unsuccessful in introducing suppliers to more sustainable products and operations and stimulating engagement among them. Thus, BT discontinued BFSF in 2018.

Q. Why were these initiatives failing to produce improvement? What else could be done to effectively and efficiently engage hundreds of Chinese suppliers on sustainability?

Huawei: struggling to develop a more sustainable supply network

Combining the strengths of UMIST and The Victoria University of Manchester

LIVE SUBMISSION TODAY FRIDAY MARCH 3

Trust you have submitted

Combining the strengths of UMIST and The Victoria University of Manchester

Guest Lecturer: Rupert Seldon

Project Director BUROFOUR

Combining the strengths of UMIST and The Victoria University of Manchester

Intended learning outcomes Recap from Lecture 4:

• Evolution of the SV framework.

• Making sense of SV framework.

• Challenges of applying SV framework.

At the end of this session, you’ll be able to:

• Apply the concept of project success to CM practice.

• To analysis bids in relation to measures of project success.

• Examine the underlying economic and organizational reasons why suppliers fail to adopt, and adapt to, greener and safer production practices.

• The Huawei Case Study.

,

Combining the strengths of UMIST and The Victoria University of Manchester

MACE60058 Commercial

Management

Lecture 3: What does ‘Social Value’

Mean?

17 February 2023

Co-ordinator: Dr Obuks Ejohwomu

Introduction to Social Value – Obuks Ejohwomu

Combining the strengths of UMIST and The Victoria University of Manchester

Lecture 1 ???

Recap from Previously…

Linkages with unit ILOs

Lecture 2

Introduction to Social Value – Obuks Ejohwomu

Combining the strengths of UMIST and The Victoria University of Manchester

Research Articles

Introduction to Social Value – Obuks Ejohwomu

Combining the strengths of UMIST and The Victoria University of Manchester

Introduction to Social Value – Obuks Ejohwomu

Combining the strengths of UMIST and The Victoria University of Manchester

Introduction to Social Value – Obuks Ejohwomu

Combining the strengths of UMIST and The Victoria University of Manchester

Introduction to Social Value – Obuks Ejohwomu

Combining the strengths of UMIST and The Victoria University of Manchester

Introduction to Social Value – Obuks Ejohwomu

Combining the strengths of UMIST and The Victoria University of Manchester

Social Value

Introduction to Social Value – Obuks Ejohwomu

Combining the strengths of UMIST and The Victoria University of Manchester

Intended Learning Outcomes

1. Have you heard about social value, and if not, what do you think this is?

2. Based on your definition or understanding of 'social value', how would you capture this in the commercial projects you are running?

3. How will 'social value' relate to other performance measures in projects (e.g. time, cost, quality) and corporations (e.g. profits, ROI, working capital).

4. Is social value often sacrificed/ignored when privileging other measures.

5. Are there differences in ‘social value’ in small and large projects, and if so, what are the differences?

Introduction to Social Value – Obuks Ejohwomu

Combining the strengths of UMIST and The Victoria University of Manchester

Background

• Social Value has been gaining increasing interest since the Public Services (Social Value) Act promoting national discussions of social sustainability and influencing practices in infrastructure development.

• “…improve the economic, social and economic well- being of the relevant area…”

Introduction to Social Value – Obuks Ejohwomu

Combining the strengths of UMIST and The Victoria University of Manchester

Introduction

Introduction to Social Value – Obuks Ejohwomu

• The concept of social value – what does it really mean?

• In the last 7yrs this concept has seen increasing policy, practice and research interests:

– UK legislated Public Services (Social Value) Act of 2012. • Research efforts come under these strands:

– Defining indicators – employment numbers, trained personnel, sense of place.

– Measurement methods – SROI, CBA, social accounting, basic efficiency resources.

– Tools for reporting – GIS, economic and social cultural value.

Combining the strengths of UMIST and The Victoria University of Manchester

What is social value?

• “… improving economic, social and environmental well-being from public sector contracts over and above the delivery of the services directly required at no extra cost.”

Introduction to Social Value – Obuks Ejohwomu

Combining the strengths of UMIST and The Victoria University of Manchester

Why social value?

• “… a minimum of +20% SV ‘additionality’ can be obtained on contract value by way of direct community benefits.”

Introduction to Social Value – Obuks Ejohwomu

Combining the strengths of UMIST and The Victoria University of Manchester

Strands of social value?

• Indicators

• Measurement

• Reporting

Introduction to Social Value – Obuks Ejohwomu

Combining the strengths of UMIST and The Victoria University of Manchester

Examples of Social Value Criteria

Combining the strengths of UMIST and The Victoria University of Manchester

Is there a difference between sustainability and social value? Discuss

Introduction to Social Value – Obuks Ejohwomu

Combining the strengths of UMIST and The Victoria University of Manchester

“Yes, sustainable and social value exist side by side and play a part together. To undertake social responsibility, we should not only consider our own interests, but also consider the overall interests and long-term development of society” [Breakout Gp 7].

Is there a difference between sustainability and social value? Discuss

Combining the strengths of UMIST and The Victoria University of Manchester

“Yes. Sustainability is a concept having a smaller scope than social value, which means sustainability is part of social value. Social value contains lots of different aspects. To achieve sustainability, companies only need to plan for the future.” [Breakout Gp 9]

Is there a difference between sustainability and social value? Discuss

Combining the strengths of UMIST and The Victoria University of Manchester

“Sustainability is consistent with social value in the long run, that is, to protect the sustainable environment and economic development. However, in the short run, there may be some conflicts. Social value's demand for the economy and social responsible may destroy sustainability, which is not conducive to long-term development.” [Breakout Gp 10].

Is there a difference between sustainability and social value? Discuss

Combining the strengths of UMIST and The Victoria University of Manchester

Give one example of how SV can be created in practice.

Combining the strengths of UMIST and The Victoria University of Manchester

Research Project – 1

Introduction to Social Value – Obuks Ejohwomu

Combining the strengths of UMIST and The Victoria University of Manchester

Stakeholders Engagement with Nigeria Society of Engineers in 2019

1. Have you heard about social value, and if not, what do you think this is?

2. Based on your definition or understanding of 'social value', how would you capture this in the commercial projects you are running?

3. How will 'social value' relate to other performance measures in projects (e.g. time, cost, quality) and corporations (e.g. profits, ROI, working capital).

4. Is social value often sacrificed/ignored when privileging other measures.

5. Are there differences in ‘social value’ in small and large projects, and if so, what are the differences?

Introduction to Social Value – Obuks Ejohwomu

Combining the strengths of UMIST and The Victoria University of Manchester

Social value…

The members of this group readily appreciate the significance of Social Values in the consideration of Engineering Projects. Many of them openly admitted that issues of Social Values were not always considered in the development and implementation of Projects. They will like to know more on how to integrate Social Values Considerations in the Evaluation Management of Projects.

Introduction to Social Value – Obuks Ejohwomu

Combining the strengths of UMIST and The Victoria University of Manchester

Recommendation…

• Issues of Social Values should be integrated in the consideration of and the evaluation of projects.

• The consideration and inclusion of Social Values issues in a project need not lead to any increase in project cost .

• Social Values should not be considered for all classes of projects both large (mega ) projects and small projects.

• A framework for assessing and monitoring the impact of the project on the society will need to be developed.

• Efforts should be made to popularise the benefits of Social Values among engineers and project managers and Project promoters.

Introduction to Social Value – Obuks Ejohwomu

Combining the strengths of UMIST and The Victoria University of Manchester

Conclusion…

• The discussions from the groups emphasised that the Society at large and National Development, can gain more from Projects than is presently the case, when the frameworks for the consideration of the benefits of Social Values and Environmental Issues are taken into consideration and monitored through out the life of the project.

Introduction to Social Value – Obuks Ejohwomu

Combining the strengths of UMIST and The Victoria University of Manchester

Research Project – 2

Introduction to Social Value – Obuks Ejohwomu

Combining the strengths of UMIST and The Victoria University of

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