13 Jun Week 7 Case Analysis (MKT6250 Healthcare Marketing) 9781284200171_CASE_Competing for an Advertising Campaign and the Metrics for Success.pdf? Read the attached case, the textbook chapte
Week 7 Case Analysis (MKT6250 Healthcare Marketing)
9781284200171_CASE_Competing for an Advertising Campaign and the Metrics for Success.pdf
Read the attached case, the textbook chapters, and watch the videos to be able to analyze the case through a PPT.
This case focuses on how the academic medical center wants to ensure tht whatever they invest in from the perspective of their advertising dollars they will know what the metrics are and thus measure the results. Engagement is a major focus for the institutions. Items to discuss include:
- Click through rates
- "likes" and "followers"
- Volume
- Share of voice
- Engagement
- ROI
Instructions:
The Case Analysis in PPT format must follow the following guidelines:
- You must give a quality analysis of the case based on the key terms showing mastery, using clear logic, and supporting facts. Also, the analysis must directly address the case using chapter readings and research (in speakers’ notes of the slides).
- Case Analyses test the understanding of key elements of Healthcare Marketing, therefore, they must be thoroughly addressed.
- You must use citations on slides with references to document information obtained from sources. The key elements and concepts of Healthcare Marketing are found in the sources listed in the syllabus (it is your duty to search for them, read, analyze, evaluate, summarize, paraphrase in your answers, and cite the authors who wrote the articles, books, term papers, memoirs, studies, etc. What it means is that you will have not less than 5 references from the listed sources.
- Grammatically correct slides, no typos, and must have obviously been proofread for logic.
- Avoid direct quotes, you must paraphrase and cite. If you direct quote (two words or three words, mission statements, phrases, etc.) you must include in your citation parenthesis page number or paragraph number. When you direct quote Brand taglines, you must include the Brand name in the citation parenthesis.
- Key terms or Questions must be typed out as headings, with follow-up bullets of analysis on slides, and a summary or conclusion slide.
- Must have a reference slide.
- A minimum of 8 slides (includes a cover slide, a conclusion slide, and a references slide).
- You must have a clear and perfect analysis written in the speaker’s notes of the key slides.
The Case Analysis in PPT format
Week 7 Case Analysis (MKT6250 Healthcare Marketing)
9781284200171_CASE_Competing for an Advertising Campaign and the Metrics for Success.pdf
Read the attached case, the textbook chapters, and watch the videos to be able to analyze the case through a PPT.
This case focuses on how the academic medical center wants to ensure tht whatever they invest in from the perspective of their advertising dollars they will know what the metrics are and thus measure the results. Engagement is a major focus for the institutions. Items to discuss include:
· Click through rates
· "likes" and "followers"
· Volume
· Share of voice
· Engagement
· ROI
Instructions:
The Case Analysis in PPT format must follow the following guidelines:
1. You must give a quality analysis of the case based on the key terms showing mastery, using clear logic, and supporting facts. Also, the analysis must directly address the case using chapter readings and research (in speakers’ notes of the slides).
2. Case Analyses test the understanding of key elements of Healthcare Marketing, therefore, they must be thoroughly addressed.
3. You must use citations on slides with references to document information obtained from sources. The key elements and concepts of Healthcare Marketing are found in the sources listed in the syllabus (it is your duty to search for them, read, analyze, evaluate, summarize, paraphrase in your answers, and cite the authors who wrote the articles, books, term papers, memoirs, studies, etc. What it means is that you will have not less than 5 references from the listed sources.
4. Grammatically correct slides, no typos, and must have obviously been proofread for logic.
5. Avoid direct quotes, you must paraphrase and cite. If you direct quote (two words or three words, mission statements, phrases, etc.) you must include in your citation parenthesis page number or paragraph number. When you direct quote Brand taglines, you must include the Brand name in the citation parenthesis.
6. Key terms or Questions must be typed out as headings, with follow-up bullets of analysis on slides, and a summary or conclusion slide.
7. Must have a reference slide.
8. A minimum of 8 slides (includes a cover slide, a conclusion slide, and a references slide).
9. You must have a clear and perfect analysis written in the speaker’s notes of the key slides.
The Case Analysis in PPT format
,
Copyright © 2022 by Jones & Bartlett Learning, LLC, an Ascend Learning Company
Essentials of Health Care Marketing, Fifth Edition Eric N. Berkowitz
A major academic health care system in the United States is in the final stages of awarding its advertising campaign budget for the year. In doing so, they had initially asked for proposals from ten firms in which the RFP asked for the following details:
• Background of firm • List of major clients • Capabilities in digital and traditional media • Examples of three campaigns that the firm feels are their most innovative and descriptions of effective metrics of success in those
campaigns
The health system had a preliminary review of six firms from the initial list of which they planned to reduce to three firms to make a final presentation to a marketing committee. The Blackstone Group was one of the six firms selected. Michael Grayson received a call from Jane Stinson, the V.P. of marketing at the medical center, telling him of his firm’s selection into the final pool. The health system committee was comprised of the senior vice president of marketing, Jane Stinson, the vice president of strategic planning, the chief medical officer, the chief administrative officer, the vice president of nursing, the vice president of talent resources, and the president of the medical staff, and the chief financial officer.
Jane Stinson emailed Michael and asked to arrange a convenient time to discuss the details of this next stage that would involve a presentation in front of the full committee. On the following Friday, Jane Stinson called. “Hello, Michael, thanks for making the time to chat about the upcoming session. I want to further focus on your upcoming presentation for this final portion of our review of the firms. The academic health system is really now going to focus on ‘engagement’ in the coming plan. I say this as it encompasses not a year but is a strategic focus for our major markets, which as you can understand as a major academic institution is, of course, patients, but more than that, as our channel of distribution is more complicated than only patients. In that regard, I expect you will speak to that fact. Secondly, as we move more to an engagement perspective, we are very sensitive to that fact that we exist in a digital age, and so how we track those investments is going to be a real concern to our committee and how you propose we do it with any dollars that we ultimately expend with a plan that you propose.
“So, as you lay out your plan to us, I will say there are two broad themes I ask that you keep at the forefront of your presentation to us: engagement and metrics. If we come to the end of your ninety minutes, and that includes questions, I think it will stand you in good stead with the committee. Call me if there is any additional information that you need, and my administrative assistant will get it to you. We look forward to seeing you on the thirtieth. And thank you for being interested in working with us.”
At that point, Jane hung up, and Michael called his colleagues into the room to replay the call.
Competing for an Advertising Campaign and the Metrics for Success
CASE STUDY
Our website has a team of professional writers who can help you write any of your homework. They will write your papers from scratch. We also have a team of editors just to make sure all papers are of HIGH QUALITY & PLAGIARISM FREE. To make an Order you only need to click Ask A Question and we will direct you to our Order Page at WriteDemy. Then fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
Fill in all the assignment paper details that are required in the order form with the standard information being the page count, deadline, academic level and type of paper. It is advisable to have this information at hand so that you can quickly fill in the necessary information needed in the form for the essay writer to be immediately assigned to your writing project. Make payment for the custom essay order to enable us to assign a suitable writer to your order. Payments are made through Paypal on a secured billing page. Finally, sit back and relax.
About Wridemy
We are a professional paper writing website. If you have searched a question and bumped into our website just know you are in the right place to get help in your coursework. We offer HIGH QUALITY & PLAGIARISM FREE Papers.
How It Works
To make an Order you only need to click on “Order Now” and we will direct you to our Order Page. Fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
Are there Discounts?
All new clients are eligible for 20% off in their first Order. Our payment method is safe and secure.