One responsibility of an organization's district sales manager may be to mentor newer employees or veteran employees who are seeking mentorship. A mentor’s role with their mentee often includes leveraging influencing skills, such as communicating observations and providing constructive criticism to evaluate one’s business communication strategies. This constructive criticism may be provided to the mentee during a face-to-face meeting and/or through email follow up for the mentee to review at a later time.

Assessment Deliverable

Complete the interactive COM 539 Week 2: Practice Scenario involving Lynch Landscaping and analyze the sales interaction.

In the scenario, you are introduced to Johan Wolf. For this assessment, you are Johan’s mentor in marketing and sales. Your feedback meeting with Johan about his meeting with Britni Yvonne Lynch is scheduled for later in the day, but you want to write out your feedback and send it to him after your conversation. Compose a draft email to Johan in a document that details your evaluation of the business communication strategies he used in the scenario. Provide recommendations for Johan of how he could have been more effective in the scenario. Include the following in your email:

• Evaluate the verbal and nonverbal communication strategies Johan used in his conversation with Britni in the scenario and provide at least 1 example of how he could improve both skills.
• Evaluate the verbal and nonverbal communication strategies Johan received from Britni in the scenario and provide at least 1 example of how he could more effectively read and respond to her cues.
• Recommend 1 way Johan could have used technology to enhance his communication in this scenario.
• Identify 2 adaptive-selling strategies and how Johan could have used those to strengthen his position in the scenario.

Provide constructive and professional feedback in a clear and inclusive manner that will keep Johan motivated.

(Transcript  of video)

Today's Tip: Professional Email Etiquette

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Welcome to today's tip, How to Use Professional Email Etiquette.

When you go to write a professional email, use a clear, direct subject line.

Someone who's looking at their inbox should be able to tell exactly what's in your email, just from reading the subject line.

Open with a professional and courteous greeting.

You don't want to talk to everybody as if they're your friend, but you also don't want to skip the formality of a greeting.

State right away why you're sending the email.

Your audience is gonna need to know why you're sending it if they're going to want to continue to read the through the rest of the message.

Make your message clear and concise.

Don't add a whole lot of extra information for your readers to sort through.

Finish with a professional and courteous closing.

And then, don't forget a signature block to identify yourself.

In case you're sending an email to someone who doesn't know you personally, and might need to refer back to it later.

When you're writing, be sure to include full sentences, and use classic fonts for the most professional appearance.

Try to avoid using all capital letters.

All capital letters comes across in writing as if you're shouting.

Also, avoid using all lowercase letters.

Don't use too many exclamation points and be cautious with any emojis that you might want to put in.

These things might be appropriate for a text message, but not so with professional email.

Take a minute to pause and reflect.

You want to proofread all of your messages.

And finally, watch your tone.

Be mindful of any cultural differences, and be careful with any humor that you might use to make sure that you don't accidentally insult someone.

And that's today's tip on How to Use Professional Email Etiquette.