Project Initiation: A Guide to Starting a

Project the Right Way Jason Greenspan

In all walks of life, a strong start can significantly increase the chances of achieving

success. From tall skyscrapers to a football game, everything requires a strong

foundation, and managing projects is no different. Initiation is the first phase in

the project life cycle and is often considered the most important.

All projects are temporary endeavors, which means they have a specific timeframe and

a lifecycle. For simplicity and greater control, project managers divide an entire project

into five distinct phases that are interconnected and which have their own start and

end-points

Read on to learn more about the importance of the project initiation process in project

management and the steps you should take to ensure the project’s success.

What is project initiation?

Project initiation is the first phase of the project management life cycle and in this stage,

companies decide if the project is needed and how beneficial it will be for them. The

two metrics that are used to judge a proposed project and determine the expectations

from it are the business case and feasibility study.

Why is it important?

• Take major decisions that establish the direction and resource requirements,

like the project charter and selecting the project stakeholders, are made

during this phase. The stakeholders arrive at a clear objective to ensure

everyone stays on the same page in terms of how the project should proceed.

• There will be multiple checks during and after project execution to prevent

miscommunication and to ensure the project stays on track throughout its

course. However, precious time and resources might get wasted which is

undesirable.

• Effective project management requires you to maximize benefits and

minimize costs while delivering ‘value’ to the customer. Having a clear project

objective helps you achieve all this.

Project initiation process – 6 key steps to follow

Now that we have established what project initiation is and why it is so important, it’s

time to see what are the key steps in the project initiation checklist and how project

managers initiate their projects.

Let’s see how to initiate or start a project right from the scratch:

1. Creating a business case

The business case is an important document that explains how the project’s goals align

with the company’s long-term plans. This document explains why should the company

spend its technical, financial, and human resources on the specific project.

An ideal business case does not talk about any technical details of the project and

focuses solely on the business aspects. It is made to convince the upper management

to approve the project and answer their concerns related to possible financial and

business-related risks.

2. Conducting a feasibility study

After the approval of the business case, the next step is to determine the likelihood of

the project’s success after considering all the factors. This study identifies the high-

level project constraints and assumptions of the project and decides whether the project

is worth it or not.

3. Establishing a project charter

The project charter is perhaps the most comprehensive and important part of the

project initiation process. It answers the 3 Ws to identify the scope/objective, team

members, and the possible timeframe of the project.

The charter is, in some ways, the first document of the project that identifies the

necessary details like the goals and the constraints of the project. It also identifies

the project scope and lists the required resources for the completion of the project.

4. Identifying stakeholders and making a stakeholder

register

Communication and negotiations are a huge part of effective project management and

a large part of a project manager’s time is usually spent dealing with project

stakeholders. PMBOK identifies stakeholders as anyone who can be influenced or has

an influence on the project. Project stakeholders can either be internal or external and

each type has its own communication requirement.

It’s the responsibility of the project manager to ensure the means and frequency

of communication in project management with project stakeholders according to their

influence and interest in the project. A common practice is to maintain a stakeholder

register or a stakeholder map to decide the frequency and means of communication for

each stakeholder according to their influence and interest in the project.

5. Assembling the team and establishing a project office

No project can be started without a project team. Assembling a working project team

and assigning them roles and responsibilities is a vital part of the project initiation

phase. Assigning roles and responsibilities early on also increases the overall

accountability of the entire team and can help you as a manager in the later phases of

the project life cycle.

6. Final review

After performing everything, it’s a good practice to review the entire project initiation

stage to ensure you missed nothing. In later stages, you’ll continue reviewing your work

as monitoring and controlling is one of the five phases of the project management life

cycle.

Kickstart your projects with a project management

tool

Project initiation, without a doubt, requires a clear understanding of the needs of your

organization and the immediate steps to be undertaken to get a project off the ground.

Furthermore, a free project management tool goes a long way toward easing the

process of documenting all the requirements of a project.

The best tool to go with would be a cloud-based solution that allows for project

collaboration and painless time tracking. A variety of views coupled with in-depth

reporting capabilities would be a great add-on.

Kissflow Project can help you with each aspect of your project, right from project

initiation.

Kissflow Project

• is simple and intuitive to use,

• frees you from constantly tracking teammates,

• offers multiple views to visualize projects

• provides “Done”, “In-Progress”, and “On Hold” states for clarity on status,

• gives you access to powerful reports to make data-driven decisions, and

• reminds you when tasks near their deadlines.

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