DBA750_Mini_Case_Analysis_Guidelines The details for each of the three mini-case analysis are on the module page in which the case assignment is due. In addition, they can also be found at the end of this document. Each analysis should be no more than 6 typed, double-spaced pages in length (not including title page, reference page, or exhibits), using a minimum of five scholarly sources and with no less than 10-12 in-text citations throughout the paper. Please try to avoid using an excessive number of direct quotes. The Case Analysis should consider the following points when writing the information:

1. Background information about the organization/firm (and industry) should always be included (a short history and discussion of where they are at present— especially as relates to its major mission, along with present financial performance information). You will typically need to do some digging in the literature to find this information. SEC filings are also a good source.

2. Answer the questions as asked in the case description. BE SURE TO ADDRESS ALL THE QUESTIONS ASKED OF YOU!

3. DO NOT SIMPLY RESTATE FACTS – EXPLAIN THE HOW AND WHY. For example, in the PESTEL analysis, don’t just state that the political situation is unstable. HOW does that impact your company? WHY should the CEO be concerned with that instability.

4. If you are asked to provide ideas about performance information, be sure that your ideas are tied to the problems/issues the organization is experiencing and that they are measurable and properly sourced. Again, the measures you propose should be tied to the issues the organization is facing.

5. Be thorough in your assessment of the problems and give good thought to whether the assessments and plans you outline will actually help the organization meet its strategic needs.

6. At the end of the paper summarize what you have written—and include your proposed ideas, how they relate to the issues presented and why you think your plan and the measures will work.

7. And of course, you should properly cite and reference all sources used. Most of your sources should come from peer-reviewed articles, while you may use credible, valid, and reliable sources for additional contextual information (do not forget to include a References page at the back of the analysis as well).

Mini-Case 1 – Due Module 2 Pick a company that has replaced its CEO within the past 10 years as part of a corporate turnaround attempt. Address the following areas in a 6-page paper (not including title page, reference page, or exhibits):

1. Discuss the role the company’s mission, vision, and values played in the turnaround attempt.

2. Briefly identify and explain the main changes / initiatives that were undertaken as

part of the turnaround.

3. Conduct a short external analysis based on the PESTEL and Porter 5-forces models. Based on your analysis, is the industry attractive?

4. Conduct a short internal analysis of the firm’s resources and capabilities using

the VRIO approach. Is there anything that can be the source of a competitive advantage for the firm?

5. Based on your analysis above, should the turnaround be successful? Briefly

explain your answer. Be sure to support the contentions you make (they should not just be “make believe,” they should be viable/believable), and your recommendations should be data-based (measurable) concepts and ideas. In other words, back your suggestions / contentions with sound evidence (citations). Click Case Analysis Guidelines and Rubric for further details on this assignment. Submit Mini Case Analysis 1 to the Assignment basket no later than Sunday 11:59 PM EST/EDT. (This Assignment may be linked to Turnitin.)

Mini-Case 2 – Due Module 3 Pick a company that has recently made a significant change in its strategy. Paint a background picture of the firm (emphasizing especially the present time), paying particular attention to the change in strategy. 1 – Briefly describe the old strategy. Be sure to properly label the strategy using the terms from the textbook. Provide clear evidence of company’s actions to support your selection of a strategy. 2 – What is the new strategy of the company? Explain how the company’s actions tie in to that strategy. What is the biggest marketing challenge faced by the company as it attempts (attempted) to deploy the new strategy? What strategic moves have been put in place by the company? Are they consistent with the new strategy? Why / why not? 3 –Look at the value curve exhibit at the end of Chapter 6 in the text. Create one for your company and its top two or three competitors. Does the company have a competitive advantage with its new strategy? What recommendations would you make to the company to strengthen its strategic position. Be specific. Be sure to support the contentions you make (they should not just be “make believe,” they should be viable/believable), and your recommendations should be data-based (measurable) concepts and ideas. In other words, back your suggestions / contentions with sound evidence (citations). Click Case Analysis Guidelines and Rubric for further details on this assignment. Submit Mini Case Analysis 2 to the Assignment basket no later than Sunday 11:59 PM EST/EDT. (This Assignment may be linked to Turnitin.)

Mini-Case 3 – Due Module 5 To complete mini-case 3, pick a company in the media industry that is dealing with the disruption related to online streaming and content delivery.

Paint a background picture of the firm (emphasizing especially the present time), paying particular attention to the disruption it currently faces. 1 – How is the company dealing with the disruption in content delivery, particularly online streaming and content providers like Netflix. Conduct a PESTEL analysis and discuss any pertinent findings that drive the disruption. 2 – What is its current strategic approach? How has it modified its strategy to deal with the disruption. Perform a Five Forces Analysis. Is the industry attractive? 3 – Where is the potential growth in this market? What challenges do companies face when attempting to expand internationally? What recommendations would you make to the company regarding how to deal with the continued disruption in the industry? Be specific. Be sure to support the contentions you make (they should not just be “make believe,” they should be viable/believable), and your recommendations should be data-based (measurable) concepts and ideas. In other words, back your suggestions / contentions with sound evidence (citations). Click Case Analysis Guidelines and Rubric for further details on this assignment. Submit Mini Case Analysis 3 to the Assignment basket no later than Sunday 11:59 PM EST/EDT. (This Assignment may be linked to Turnitin.)

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