Chat with us, powered by LiveChat This week's assignment will be based on Chap 10 Marketing Channels Choose from one of the brands at right, and identify their channel design- do they go direct to consumers, indirect to | Wridemy

This week’s assignment will be based on Chap 10 Marketing Channels Choose from one of the brands at right, and identify their channel design- do they go direct to consumers, indirect to

 

This week’s assignment will be based on Chap 10
Marketing Channels
– Choose from one of the brands at right, and identify
their channel design- do they go direct to
consumers, indirect to consumers or a combination
of both.
– Identify the distribution channels -direct and indirect
and then provide examples for each.
– Think about how to creatively showcase this- see
next slide as an example. Be sure to include detail
explaining each retail outlet in direct and/or indirect
channels.
– Due on Canvas- 1 slide only
• Apple
• Warby Parker
• Starbucks
• Burberry
• UnderArmour
• Drybar
• Coca-Cola

Chapter 10 Engagement Assignment Marketing Channels

This week’s assignment will be based on Chap 10 Marketing Channels

Choose from one of the brands at right, and identify their channel design- do they go direct to consumers, indirect to consumers or a combination of both.

Identify the distribution channels -direct and indirect and then provide examples for each.

Think about how to creatively showcase this- see next slide as an example. Be sure to include detail explaining each retail outlet in direct and/or indirect channels.

Due on Canvas- 1 slide only

Apple

Warby Parker

Starbucks

Burberry

UnderArmour

Drybar

Coca-Cola

Copyright © 2020, 2017, 2015 Pearson Education, Inc. All Rights Reserved

1

Channel Design- Nike

Direct- branded & company owned Niketown stores

Direct- Nikestore.com for consumers to access 24/7

Direct- Nike outlet locations for off-price product

Indirect- Reaching consumers at other retailers like Bloomies with specialized product

Indirect- Catalogs to reach consumers via mail

Indirect- Specialty stores like sporting goods to offer full range of product

Copyright © 2020, 2017, 2015 Pearson Education, Inc. All Rights Reserved

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