21 May Journal: Audience Analysis: The Survey
12763Overview
Journal activities are private between you and the instructor. In this course, the journal will be used for reflection. For this journal task, you will identify secondary data sources and create a five-question market research survey that will help analyze the audience of your chosen sport brand.
Prompt
First, review the following resources:
10 Ways to Learn About Your Target Audience
Market Research Techniques
Small Business Encyclopedia: Secondary Market Research
Next, create an account in SurveyMonkey. Be sure to review the webpage How to Create a Survey and the survey templates and samples so you can become familiar with SurveyMonkey’s features and capabilities.
In your journal assignment, address the following:
Data Sources: Identify three to five secondary data sources that you will use to help define the target audience for your brand. Provide a link to each and explain why you chose these resources.
Survey Questions: Create your primary research survey questions in SurveyMonkey: Write five questions that would help you gather information that you cannot find in the secondary data resources. Explain why you chose these five questions and what you hope to learn from the responses. Provide a link to your survey questions in the journal.
Remember that your survey questions should be clear and easy to understand. The format of the survey questions (open-ended, multiple choice, etc.) should be appropriate to the questions being asked, and the progression of the questions in the survey should make sense.
While designing your survey, go beyond basic demographic questions (e.g., age, gender, geographic location, income) and think about the questions that could help you learn about the personality and behaviors of the audience. While basic demographic questions would certainly be included on any market research survey, you should be more concerned with developing a more in-depth understanding of the customers for this assignment.
To help inform your responses, refer back to the SWOT analysis you completed in Module Two. Cite from the video, articles, and other course resources to support your responses.
What to Submit
Submit assignment as a Word document with double spacing, 12-point Times New Roman font, and one-inch margins.
don’t use AI and ChatGPT please.
I sent SWOT Analysis for example.
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