28 Feb Unit 1 discussion response_MT433
13269Respond of elaborate on the discussion post response below:
Looking at different companies that not only have a very well-established supply chain but that I am also very familiar with is Drake Waterfowl Systems. Over the last several years, I have found a love for Waterfowl Hunting and Conservation to and including having the opportunity to assist with Guided Waterfowl Hunts. With this being said, I have also discovered the critical aspects of not only having dependable gear but also having the ability to obtain that gear quickly. Although there are several companies that specialize in waterfowl systems, many are tailored to very specific items such as waders. However, often times these products are limited to a very small distribution system. Many companies such as Magellan, Sitka, and Banded are most often purchased from online sources. Drake Waterfowl not only allows for online sales but also has partnered with several distribution centers such as Bass Pro Shops, Cabela’s, and even smaller family owned outdoor stores. This has not only allowed for an increase in sales but has also allowed customers the ability to receive their product the same day. With Drake providing their products through various companies and locations across the country, the company has established a B2B portal (Business to Business), allowing for different retailers that well Drake Products to tailor their inventory and demand specifications to need the changing demand from season to season, as well as off season gear and apparel. With orders being placed based on forecasted demands, this allows the company to ensure orders and shipments are on time and always available. In my personal experience, I usually order new wader systems every 3-4 years and just before the season opens. By exploring the B2B portal, there are also options for a B2C portal allowing customers to place orders very early on (Drake Waterfowl, n.d.). Looking at other wader systems from other companies that I have used, this can be a very difficult task based on availability such as having the correct size and insulation, as well as in stock. More often than not I would have to make the purchase online and with the waterfowl community growing, it has taken over a month to receive product from other companies. By utilizing the new portal the company has established, I am able to establish the order for my next set of waders over a year in advance. This I believe has boosted the company in both sales and customer base, providing a very valuable competitive advantage.
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