15 Aug Unit 3_MT434_Discussion response
13616Respond or elaborate on the response below:
Stock-out to a business can have multiple meanings based on perspective, however it always means there is a material shortage and no inventory of a particular item. A stock-out where I work would be out of stock for an item we must use in operations such as consumable parts like filters and gloves, or the materials used in the filling process such as bottles, stoppers, or seals. Stock-outs for a manufacturer or retailer would mean the item which was produced by the manufacturer and being sold by the retailer is no longer available on the shelf and therefore not available for sale (Christopher, 2023). Stock-outs can be caused by an unexpected high demand for an item which exceeds supply, a shortage of materials which prevent adequate production of the item, logistics challenges transporting goods, or simply poor planning by the manufacturer and/or retailer to not have or not replenish inventory at a rate which would prevent a stock-out situation. A memorable stock-out situation was during the Covid pandemic when the demand for toilet paper shifted from commercial to residential. With so many people sent home from work, the demand for residential toilet paper far exceeded the supply causing stock-outs. Stock-outs definitely have an impact on a brand’s identity; if product is not available, a consumer has to purchase a different brand, continue shopping at other establishments to purchase the preferred brand, or go without. Depending on the item, preference, and brand loyalty, many consumers will simply purchase another brand. Repeated or prolonged stock-outs will cause consumers to switch brands or retail outlets resulting in lost business for manufacturers and retailers (Christopher, 2023). Stock-outs are never good for manufacturers or retailers, stock-outs only benefit the competition with an opportunity to meet customer demand when shortages and/or stock-outs exist.
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