30 Oct Unit 3_MT497_Discussion response
13746Respond or elaborate on the response below:
TikTok’s current business strategy focuses on keeping users engaged through short videos, personalized content, and creator support. Its algorithm learns what users like and keeps them scrolling, which has helped it grow rapidly among younger audiences. TikTok also continues to build partnerships with brands and influencers, turning the app into both a social and marketing platform.
Using the SWOT framework, TikTok’s strengths include its strong algorithm, high user engagement, and global popularity. Its weaknesses are privacy concerns and political pressure from some countries. The opportunities involve expanding into e-commerce and advertising, while threats include competition from YouTube Shorts, Instagram Reels, and possible government restrictions.
TikTok should use contingency planning to prepare for sudden changes like data restrictions or bans in certain countries. Having backup strategies such as local data centers or a U.S. partner could help keep operations running smoothly. Scenario planning would also help TikTok think ahead about different futures, such as new laws or shifts in user behavior, and decide how to respond before problems arise.
Because TikTok has already faced political challenges in the U.S. (BBC News, 2021), crisis planning is also important. The company can prevent issues by being transparent about how it handles user data and by maintaining strong communication with government agencies. Preparation might include public relations plans and backup systems in case of sudden app bans.
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