22 Nov Unit 8_MT220_Discussion
13812Discussion Topic: Examining the Export Process
Adopting an export strategy involves researching the potential foreign market and customer base. In this discussion, you will do some background research to render a more informed opinion regarding the steps to successful exporting. Review Chapter 16 from your course text and the International Trade Administration’s website (2020) before preparing your response.
Scenario (fictional): You own a small U.S.-based cosmetics distributor that is newly verified by the Environmental Working Group (EWG), and you have decided to investigate export opportunities for your product. You are preparing a report about export possibilities to discuss the potential strategy with your senior management team.
After reviewing this information, discuss the following:
Describe four steps your firm would need to take to pursue exporting as an entry strategy into a foreign market.
Explain if exporting your product seems like a viable business strategy for your company, given your research.
To support your assertions, utilize at least one academically credible research source in your response, both citing it in-text and listing it as a reference at the end of your post.
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