12 Dec Unit 9_MT220_Discussion response
13862Respond or elaborate to discussion post below:
Cultural differences play a huge role in how McDonald’s markets around the world. Even though the brand is globally recognizable, McDonald’s doesn’t assume that what works in the U.S. will work everywhere else. Instead, the company adjusts parts of its marketing mix so the food, pricing, and messaging feel natural to local customers (Vignali, 2001).
For example, in India, cultural and religious norms mean beef is not widely consumed, so McDonald’s created an almost entirely different menu. Items like the McAloo Tikki and the Maharaja Mac (made with chicken) show how the Product element is adapted to respect local preferences. In Japan, McDonald’s introduces seasonal and culturally relevant items such as the Teriyaki Burger or Tsukimi Burger, which fit Japanese taste expectations and seasonal traditions.
Making the right choices about which of the 4Ps to change is strategically important. If McDonald’s ignores local culture, the brand can come across as insensitive or irrelevant. But if they change too much, the company risks losing the recognizable identity that makes people trust the brand. Finding that balance helps McDonald’s stay global while feeling local.
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