18 Dec Unit 10_MT497_Discussion response
13864Respond or elaborate to discussion post below:
As the VP of finance, I would hesitate to approve this market research proposal without clear segmentation metrics, since market research is essential for controlling decision-making risk. According to Daft (2021), quality decision-making depends on reliable data that clarifies customer needs to reduces the uncertainty. Not having a quality control manger would require the product development team to define clear quality parameters with things like data encryption standards, compliance certifications, and customer support response times. These parameters will ensure the “safe” cell phone product delivers on its promise of privacy and security.
Understanding market segmentation, such as business professionals or government users, would directly influence quality control measures. These different segments value different attributes so quality standards must align with the expectations of the most critical target consumers (Kotler & Keller, 2022). An example would be, enterprise users may prioritize compliance and uptime, while individual consumers may focus on ease of use and transparency.
In regards to the AI control of employees, companies are not always justified in using AI algorithms for surveillance as this excessive monitoring can reduce trust and morale (Davenport & Ronanki, 2018). AI may work in highly regulated industries, but alternatives like goal-based performance metrics, check-ins, and evaluations can be more effective for virtual employees.
By conducting segmentation research, it can help reduce financial risk by the assisting me in assessing demand accuracy, pricing feasibility, and long-term profitability before committing any resources (Daft, 2021).
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