20 Feb Elevator Speech
Have you ever been in a situation where you wish you’d said something differently? Perhaps in a job interview when asked to tell the interviewer about yourself, or maybe on a first date, or when questioned during an academic or professional presentation. Any of these scenarios can leave you thinking afterward about your reply, wondering if you said something the way you intended or if you could have presented it in a better manner. In situations like these, an elevator speech can come to the rescue. A well-developed elevator speech that is clear and succinct can be a lifesaver when you are looking for the right words.
For this Discussion, you examine the role of an elevator speech in defending your idea for a new healthcare product or service. You also develop a speech that will help set your idea apart as memorable, unique, and of value to the organization.
Resources
Learning Resources
Required Readings
Knighten, M. L., & Waxman, K. (2024) Penner’s economics and financial management for nurses and nurse leaders (4th ed.). Springer Publishing Company.
Chapter 10, “Entrepreneurship, Contract Negotiation, and Practice Management” (pp. 279–301)
Chapter 13, “Health Policy and Future Trends” (pp. 380–393)
Jakobsen, L., Qvistgaard, L., Trettin, B., & Rothmann, M. (2021). Entrepreneurship and nurse entrepreneurs lead the way to the development of nurses’ role and professional identity in clinical practice: A qualitative studyLinks to an external site.. Journal of Advanced Nursing 77(10), 4142-4155. https://doi.org/10.1111/jan.14950
Required Media
The Value of Understanding Finance and Economics in Healthcare
As healthcare delivery and nursing practices continue to evolve, so too will the financing and economics of healthcare organizations. Nurse executives are well poised to tackle the challenges and strategic decision-making to facilitate cost-effective and quality, safe patient care. (6m)
Be sure to review the Learning Resources before completing this activity.
Click the weekly resources link to access the resources.
WEEKLY RESOURCES
To Prepare
Reflect on the most significant talking points about the healthcare product or service solution you have proposed. These points should be those you think will educate decision makers and other stakeholders on the benefits of your idea as well as clarify the business case (including financial points, budgetary impacts, SWOT takeaways, cost-benefit analysis takeaways, etc.).
Consider how you might highlight these significant talking points in an elevator speech to stakeholders.
By Day 3 of Week 9
Start by writing a summary that defines major points you want to include in the elevator speech. This summary should be supported with scholarly references and properly formatted to meet the rubric standards. Use the summary to identify significant talking points that you will use for your elevator speech. Post a 2- to 3-paragraph draft of an “elevator speech” designed to both educate and “sell” decision makers on the healthcare product or service you have proposed. Your elevator speech summary should address what you believe are the significant talking points necessary to educate decision makers and other stakeholders on the benefits of your idea as well as clarify the business case. Remember, an elevator speech should be approximately 30-60 seconds.
By Day 6 of Week 9
Read a selection of your colleagues’ responses and respond to at least two of your colleagues on two different days and critique their elevator speech by offering supporting or contrary ideas regarding their talking points and/or suggesting additional points to be made. Be specific and provide examples.
Note: For this Discussion, you are required to complete your initial post before you will be able to view and respond to your colleagues’ postings. Begin by clicking on the “Post to Discussion Question” link, and then select “Create Thread” to complete your initial post. Remember, once you click on Submit, you cannot delete or edit your own posts, and you cannot post anonymously. Please check your post carefully before clicking on Submit!
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