09 Mar Marketing Expenses Versus Rival Firms
Create a data table to illustrate the marketing expenses vs. rival firms by doing the following.
Step 1: Go to the Investor Relations page on Tesla’s website as well as two of its primary competitor’s websites and download the three Form 10Ks for the respective firms.
Step 2: Look in the table of contents of each Form 10K to find the pages that reveal the three firms’ marketing or advertising expenditures.
Step 3: Prepare a comparative data table to consolidate this information.
Step 4: Prepare a report in at least 250 words to suggest implications for Tesla in terms of marketing or advertising expenditures going forward as needed to implement strategies.
Part 2: Perceptual Map
Develop a perceptual map for the company by doing the following.
Step 1: Refer to the information on perceptual maps in Chapter 7 of Strategic Management: A Competitive Advantage Approach, Concepts, and Cases. Follow Steps 1–5 in Chapter 7 and create a perceptual map similar to that in Figure 7-11 for your team’s company.
Step 2: Utilize your strategic planning template to develop the perceptual map for Tesla.
Step 3: In at least 100 words, summarize the information in Steps 4 and 5 in Chapter 7 and how it influences the firm’s strategy choices.
Part 3: Diagramming Existing and Proposed Organizational Chart
Step 1: Refer to Chapter 7 of Strategic Management: A Competitive Advantage Approach, Concepts, and Cases to learn about effective organizational charts.
Step 2: Develop an existing organizational chart for your selected firm. As described in the chapter, use numbers in your chart. Always number executive positions, as shown in the textbook to reveal reporting relationships.
Step 3: Develop a new and improved organizational chart for the firm. You may want to change the list given by adding and deleting positions as you deem necessary as well as changing certain titles. Follow the chapter guidelines and do’s and don’ts in devising organizational charts to assist you.
Step 4: Write an overview in at least 250 words to detail the specific changes, associated costs, and recommendations you made.
Deliverables
Submit the comparative data table.
Submit the report in at least 250 words to suggest implications for your company in terms of marketing or advertising expenditures.
Submit the perceptual map.
Submit the brief summary in at least 100 words of the information in Steps 4 and 5 in Chapter 7 and how it influences the firm’s strategy choices.
Submit the “Existing Organizational Chart.”
Submit the “Proposed Organizational Chart.”
Submit the overview in at least 250 words detailing the specific changes, associated costs, and recommendations you made.
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