13 May MBA 500 Project Two Milestone Guidelines and Rubric
MBA 500 Project Two Milestone Guidelines and Rubric
Overview
As you prepare to review and analyze the financial performance of the health and beauty company you work for in Project Two, it will be helpful to analyze another company and learn from their business model, especially as it relates to corporate social responsibility (CSR), sustainability, and activism. To do this, you will review Patagonia’s activism and corporate social responsibility initiatives and identify potential key financial performance indicators (KPIs).
Because Patagonia is a privately held company, its financial records are not available in the public domain. So, you are required to analyze the mission, vision, values, CSR initiatives, and financial records of the health and beauty company as well as the company you analyzed in Module One. You will then deduce which financial key performance indicators likely align with a company’s mission, vision, values, and CSR initiatives.
Prompt
To complete this assignment:
Review the resources you will be using in Project Two: Assessing Financial Performance.
Marketing and sales executive summary
Vision, mission, and values of your company
Consolidated balance sheet of your company
Consolidated cash flow statement of your company
Consolidated income statement of your company
Balance sheet of your chosen company from Module One
Cash flow statement of your chosen company from Module One
Income statement of your chosen company from Module One
Review information related to Patagonia’s corporate social responsibility and activism, as well as their mission, vision, and values. Use the following resources to help guide your research:
WileyPlus: Patagonia Case Analysis
Patagonia’s Corporate Social Responsibility and Activism
Patagonia—Our Footprint
Patagonia—Mission, Vision, Values
Based on your review of the financial records of the health and beauty company as well as the company you chose in Module One, identify common financial KPIs and explain how these could also align with Patagonia’s CSR initiatives and its mission, vision, and values.
Based on your review of Patagonia’s information, describe how CSR activism can lead to a better brand image and financial results.
Is Patagonia doing anything that stands out from competitors?
Explain what the health and beauty company could do to incorporate CSR activism strategies to meet its own KPIs.
What to Submit
In a Word document, use double-spacing, 12-point Times New Roman font, and one-inch margins. This consulting report should be 2 pages in length and include references cited in APA format. Consult the Shapiro Library APA Style Guide for more information on citations.
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