13 May Using your analysis of the brand’s existing digital media presence, develop the framework for a new digital campaign.
For this assignment, use your analysis of the brand’s existing digital media presence to develop the framework for a new digital campaign. For your new campaign, describe relevant research methods, create a messaging strategy, describe the overall campaign, and describe the ethical and legal concerns that must be addressed.
Specifically, you must address the following rubric criteria from Final Project I:
Creating Digital Marketing Campaigns: Using your analysis of the brand’s existing digital media presence, develop the framework for a new digital campaign.
Describe the types of research that could inform a social media, online, and mobile campaign.
Create a messaging strategy for the overall campaign, including examples to demonstrate content and tone.
Referring to the digital platforms you determined to be most effective for the brand to use, describe the overall media campaign, including campaign goals.
Describe ethical and legal concerns that will need to be addressed.
What to Submit
Your paper should be a 2- to 3-page (excluding the title and references pages) Microsoft Word document with double spacing, 12-point Times New Roman font, one-inch margins, and at least three sources cited using APA format.
Milestone Three Rubric
Criteria Meets Expectations (100%) Partially Meets Expectations (55%) Does Not Meet Expectations (0%) Value
Creating Digital Marketing Campaigns: Inform Describes the types of research that could inform a social media, online, and mobile campaign Describes the types of research that could inform a social media, online, and mobile campaign, but descriptions are cursory or inaccurate Does not describe the types of research that could inform a social media, online, and mobile campaign
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