21 Jul Analyze the global market segmentation and positioning strategies of the company assigned to you
Purpose of the Assignment
For this assignment, you will analyze the global market segmentation and positioning strategies of the company assigned to you. The purpose of this project is to understand how successful global companies identify their target customers, adapt their marketing strategies across different countries, and create a strong position in international markets.
You will apply international marketing concepts by examining how companies use segmentation and positioning to compete in a global business environment.
—-Focus on Nike’s global adaptation strategies, cultural marketing, endorsements, and international campaigns.
THE PP presentation and infographic must address the required topics:
Company background and history
Global market segmentation strategy
Global positioning strategy
International examples and applications
Conclusion and key findings
Your assigned focus area will guide the examples, markets, and strategic elements you emphasize.
Required Deliverables
You will submit two components:
Part 1: PowerPoint Presentation
Create a PowerPoint presentation analyzing your assigned company’s global segmentation and positioning strategies.
Presentation Requirements
Minimum of 10 slides (including title and references)
Follow APA 7th edition format
Include citations throughout the presentation
Use credible academic, company, and business sources
Required Presentation Content
Slide 1: Title Slide
Include:
Company name
Assignment title
Focus area assigned
Student name
Course information
Slide 2–3: Company Background and History
Provide an overview of the company, including:
Company origin and history
Major milestones
International expansion
Current global presence
Slide 4–5: Global Market Segmentation Strategy
Explain how the company identifies and targets different customer groups worldwide.
Discuss:
Geographic Segmentation
Differences in strategies across countries or regions
Examples of market adaptation
Demographic Segmentation
Age
Income
Gender
Family status
Other relevant characteristics
Psychographic Segmentation
Consumer lifestyles
Values
Attitudes
Preferences
Behavioral Segmentation
Buying habits
Brand loyalty
Product usage patterns
Slide 6–7: Global Positioning Strategy
Explain how the company creates a unique position in consumers’ minds.
Discuss:
Brand identity
Value proposition
Competitive advantages
Marketing message
Standardization versus adaptation strategies
Slide 8–9: International Examples
Provide real-world examples of:
Global marketing campaigns
Products or services adapted for specific countries
Strategies used to address cultural differences
How the company maintains a consistent global brand image
Slide 10: Conclusion and References
Conclusion
Summarize:
The company’s segmentation approach
Its positioning strategy
Why these strategies contribute to global success
References
Include all sources using APA 7th edition format
Part 2: Global Marketing Infographic
Create a one-page infographic that summarizes your company’s global marketing strategy.
The infographic should include:
Company Overview
Company name and industry
Founding information
Global presence
Important facts
Market Segmentation
Summarize:
Geographic segmentation
Demographic segmentation
Psychographic segmentation
Behavioral segmentation
Positioning Strategy
Include:
Brand identity
Target customer
Competitive advantage
Main marketing message
Global Examples
Provide examples of:
International campaigns
Adapted products
Marketing strategies in different countries
Key Insight
End with a brief statement explaining:
Why the company is successful internationally
How segmentation and positioning support its global competitiveness
total 10 SLIDES POWERPOINT PRESENTATION WITH SPEAKER NOTES
1 PAGE – infographic that summarizes your company’s global marketing strategy.
CANT HAVE MOTE THAN 10% PLAGIARISM OR AI TEXT, WILL BE SUBMITTED VIA TURNITIN
DUE DATE JULY 21, 2026 NO LATER
APA FORMAT
CHECK GRAMMAR AND SPELLING
MEET ALL SECTION AND ADD HEADING TO IDENTIFY THEM
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