16 Aug Make sure you include the profit with and without price discrimination in your answer.
combined.)
Make sure you include the profit with and without price discrimination in your answer.
Time Warner could offer the History Channel (H) and Showtime (S) individually or as a bundle of both.
Suppose the reservation prices of customers 1 and 2 (the highest prices they are willing to pay) are presented in the boxes below.
The cost to Time Warner is $1 per customer for licensing fees.
Preferences
Showtime
History Chanel
Customer 1
9
2
Customer 2
3
8
Should Time Warner bundle or sell separately? Your answer needs to include the unbundled and bundled profits.
Suppose Time Warner could sell Showtime for $9, and History channel for $8, while making Showtime-History bundle available for $13. Should it use mixed bundling. i.e., sells products both separately and as a bundle?
Your answer must include the profit with mixed bundling.
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