05 Jul Apple Company Product Launch And Business Management Case Study
Question Description
WATCH THE FOLLOWING VIDEOS AND THEN RESPOND TO THE QUESTIONS BELOW:
Exclusive Interview with Apple CEO Tim Cook
Tim Cook Unveils NEW iPhone 6
Steve Jobs Introduces the New iPad
Steve Jobs Introduces the first iPod
Steve Jobs (Biographer) 60 Minutes
Apple Ad “Crazies” Narrated by Jobs (never aired)
Apple Ad 1984 – Release of the Macintosh
In the online forum, discuss:
1. What role did the late Steve Jobs play in leading and managing innovation at Apple?
2. How do you account for the success of Apple products, particulary the iPod, iPhones, and iPads? The early Macintosh?
3. Do you believe Tim Cook, the new CEO of Apple can carry on the legacy of Jobs? Explain using key concepts from the chapter.
4. What unique personality traits did Steve Jobs display? How did that influence his approach to innovation?
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