05 Jul Amy’s Donuts vs Tim Hortons Benchmark Assignment
Question Description
Benchmark Four a page and a half with in text citations
Marketing
By this point in the semester we have discussed the ethical dilemmas when it comes to the marketing of a product/service. Some industries or companies are predisposed to more ethical dilemmas based on the nature of their product/service. Given your selection of companies, choose one area of ethical dilemmas in marketing to:
research the problems facing the industry
any ethical dilemmas your companies have made
how each company has responded to those ethical dilemmas
recommendations on how each company could have responded better
Such marketing ethical dilemmas may include: product liability/strict product liability, negligence, product pricing, manipulation in marketing and sales, or advertising to vulnerable populations
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