28 Aug Read Chapter 3 And Response
Chapter 3 attached
Once you are done reading the chapter complete the following activity:
ACTIVITY: Define Your Primary Business Goal
Your social media strategy needs to have a focus, start with your primary business goal first within a measurable amount of time. Use the following worksheet to think through what you believe needs to be the primary focus for your business that social media can help you achieve.
REVIEW
Take a moment to review the primary business goals. Think about where you are currently and where you would like to move your business. Circle the goal you want to focus on supporting for the next 1 to 3 months.
REFINE
Now take a moment to refine this goal. What specifically would you like to see change (quantitatively and qualitatively) if this goal is achieved? Example: Support – I would like to see an increase in product support by 50% and an increase in positive sentiment on customer support.
MEASURE
Indicate how long you want to focus on this primary goal through social media. Consider what is most feasible based on your refined business goal within 1 to 3 months. Example: I’d like to see these increases within 2 months time during the third quarter of the year.
BENEFIT
Now define how your business will benefit from achieving this goal. How might this help you move to the next step or change your business? Example: By increasing our support and improving the quality of this support, consumers will want to establish a long-term relationship with our brand and will be more willing to participate in developing new offerings in the future.
FILL OUT FIG. 3.3 in CHAPTER 3
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