15 Mar conscious expression of unconscious desires.
PROJECT #2: Designing with a Grid Read Chapter 3, on the historical development of space, and Chapter 4 of your textbook, Elements of Design by Alex W. White. This project pertains to specifically to Chapter 4. As noted in Chapter 4, grids are a common and effective means of organizing space and the elements, text and imagery, in it. This article about grids goes into further detail on the subject and use of grids and their advantages. This video explains and discusses grids and how they are used. Using the supplied text, find a photograph or illustration to complement the text. Your image may be, this time only, acquired from Google Images. Design a page, which would be used on a website, with these elements using the grid system. We are not concerned with the other elements on a web page, such as links, etc., only the information provided. Use Adobe Illustrator or InDesign and open a new page 11 inches wide by 8.5 inches high. Create your grid, save it and use it to compose your page. Compose the page using the text, visual and headline elements, with the grid as a layer under your design elements. You don’t need to present concept sketches for this project (although you will for future ones). The title “Thoughts on Art” can be in a display or text font. The text is to be in a text font only. Although we will get into this subject more later this link provides insight into the difference between Display and Text fonts and how they should be used. The title “Thoughts on Art” can be in a display or text font. Here you can see the work of a designer who is inventive and playful with titles, but maintains readability. The text font choice should be kept conservative, for lack of a better term, and easy to read and process. Final size: 11 inches wide by 8.5 inches high The first round finish is due Wednesday, February 19. Revised finish due Monday, February 24. Upload the file as a jpeg or pdf only to ecampus by Monday, February 24 This is the article: Thoughts on Art Throughout history, art critics have imposed and attributed arbitrary meanings to individual works of art, as well as entire genres of art, and the notion of art as a whole. None of this holds any weight, however, unless the opinions and attitudes of the common individual are taken into account in the critics rendering. There are those who would believe that an educated art critic or historian has a more valid opinion than the everyday appreciator of artwork. This is however, false. As art is designed and executed for and by individuals, each individuals opinion matters just as much as the last, and a critics thoughts on art mean no more than a doctor’s, or a businessman’s. Art isn’t merely a decoration that one might hang on a wall. Rather, it is a conscious expression of unconscious desires. The art itself does not occur when the artist touches the brush to his canvas. It occurs when the audience views it for the first and subsequent times. The audience brings their own allusions and history to the work, and each individual interprets the work slightly differently than the last. This is why art itself is so amazing. Ten thousand different people may look at a work such as Munch’s “Scream,” or Dali’s “Persistence of Memory,” and each one sees it differently, through their own eyes, bringing their own backgrounds, histories, even their mood on that particular day, and applying it to the work. ASSIGNMENT 32: DESIGNER PROFILE Find 5 examples of graphic design work by the following designer. Then write a 500 word discussion of the designer’s work and history. The examples can be links. The discussion needs to be a Word document. Upload example links and document to ecampus in Project 2 by February 24. Most of this information can be found on the internet. Designer: Gail Anderson
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