13 Jul 1. Pick any well known brand. Discuss the associations that
1. Pick any well known brand. Discuss the associations that the marketer has created with that brand. What are the points of parity and the points of difference of the brand? How has the marketer positioned that brand?2. Cite an example of a brand extension. Did that brand extension succeed or fail? How would you attribute the success or failure of the extension as related to the brand itself?
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