08 Jul Marketing plan on Cafe Motivo1. Company Introduction2. Online
Marketing plan on Cafe Motivo1. Company Introduction2. Online Marketing Strategy (Macro and Micro Environment Scan)a. Customer Personab. Competition Analysis c. 4 P’s Breakdown (Place, Price, Product, Promotions)3. Marketing Objectives (2-3 objectives will do)4. Strategy & Tactics (How will you achieve these and which channels would you use)5. Measurement & Evaluation Plan (How will you measure the success of your campaign)6. Conclusion & Recommendations Length: Your final report should be between 15-20 pages double spaced. This does not include your appendix. Your appendix should be used to show additional and supplementary information about your report – this can be of infinite length.
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