28 Jul Due Week 3 and worth 100 pointsIn this assignment, you will co
Due Week 3 and worth 100 pointsIn this assignment, you will conduct a SWOT (Strength, Weakness, Opportunity, and Threat) analysis for the type of beverage you have selected, and for your company overall. As you work on the assignment, consider why you have chosen one type of non-alcoholic beverage over another and the reasons for that choice. As you complete your SWOT analysis, be sure to include external factors such as industry / market trends and competition, and internal factors such as your capabilities or abilities to reach certain market segments.Write a three to five (3-5) page paper, in which you: Create your revised NAB company name and explain its significance. Develop your revised company’s Mission Statement and provide a rationale for its components. Hints: Use the Statement of Mission template on pp. 72-73 on the course textbook: Successful Business Plan to aid your development. Click here for help accessing a specific page number in your eBook. Extracting appropriate information from the NAB company portfolio, where applicable. You should fill in other required items in the template using your personal preferences. Describe the trends in the non-alcoholic beverage industry, especially the specific type of beverage category you have chosen. Justify at least three (3) reasons why you have chosen this type of non-alcoholic beverage. Hints: Research and outline beverage industry trends. Consider the size and growth rate of the industry overall and the specific beverage type you have chosen. Use the worksheet in the course text (p. 88 | Past and Future Growth of Your Industry) to help you project the future growth rate. Consider the use of industry associations and search engines to find reliable, recent data. Choose one (1) strategic position from the course text (pp. 142–143) that you believe is the best strategic position for your company. Explain the approach you will use to implement this strategic position in order to distinguish your beverage from other non-alcoholic beverages. Provide an overview of your company’s distribution channels. Explain the manner in which your product will reach end users. Provide a rationale for your chosen method. Hints: For example, will you sell your beverage in grocery stores, restaurants, or sports venues? If so, describe the types of resellers and distributors who will sell to resellers and fulfill their orders. If you are attempting to sell direct-to-consumers, such as online via a monthly subscription, how will you manage warehousing / fulfillment / shipping? Outline at least three (3) types of risks (including any regulatory risks) that your business faces. Describe your company’s plan to mitigate such risk. Hints: You may refer to the types of risk listed in the course text (pp. 148–149) as well as any risks not listed in the text. Regulation weighs more heavily on beverage and food businesses than many other types of companies, so be certain to consider any regulatory risks your type of beverage faces. For example, what kind of regulation and / or risks are you likely to face if you make health claims about your beverage? Develop a SWOT analysis for your NAB company using the SWOT matrix worksheet in the course text (p. 153 | SWOT: Strengths / Weaknesses / Opportunities / Threats) Hints: What are your company’s likely strengths? Have you chosen a beverage segment that is growing and lacks an entrenched competitor? Are you in a niche market that has great potential? What are the strengths that you and other team members bring to your company? Do you or other team members have previous experience in the food and beverage industry? Hints: What are your company’s likely weaknesses? Is the competition in your industry segment entrenched? Is your own management team inexperienced? Will it be challenging to actually produce your product and maintain quality? Hints: What are your company’s opportunities? Does your segment have more demand than supply? Have larger corporations stopped serving smaller or niche markets that you could enter? Is a new market emerging because of demographics, immigration, changing tastes? Hints: What are your company’s threats? Is there a clear market leader that will be hard and expensive to displace? Are downward-pricing pressures in the segment making profit margins slim? Are there little or no barriers-to-entry for new competitors; if you have a novel idea that succeeds, can the competition easily enter your market? If you have a global aspect to your company, do factors such as currency fluctuations, political instability, offshoring or outsourcing pose threats? The Stop Smoking Key is the drink that will help our patients stop smoking. There are many ways out there to stop smoking. Patches, gum, candy, pills but they have a dismally working key for smokers. We plan on opening a facility one like a drug or alcohol and have the patients for thirty days with their specialty drinks. Each guests drink will be made just for them to help them beat the urges to smoke, add the patients in the facility we have a much better chance, its the same as drug abuse or alcoholism and should be treated as such. Smoking is known to be harder to stop than heroin, you also have to add in that the majority of smokers are in area’s that are struggling already and they are spending five dollars a day on the habit, Instead of putting that money into the household for food or bills.Mission statements are often longer than vision statements. Sometimes mission statements also include a summation of the firm’s values. Valuesare the beliefs of an individual or group, and in this case the organization, in which they are emotionally invested. The Stop Smoking Key mission statement describes six guiding principles that, as you can see, also communicate the organization’s values: Provide a great work environment and treat each other with respect and dignity. Embrace diversity as an essential component in the way we do business. Apply the highest standards of excellence to the ability to help people stop smoking , while getting healthier and costing much less on our health system. Develop enthusiastically satisfied customers all of the time. Contribute positively to our communities and our environment. Recognize that profitability is essential to our future success.The purpose of the organization to stakeholders, (2) inform strategy development, and (3) develop the measurable goals and objectives by which to gauge the success of the organization’s strategy. These interdependent, cascading roles, and the relationships among them, are summarized in the figure.Third, mission and vision provide a high-level guide, and the strategy provides a specific guide, to the goals and objectives showing success or failure of the strategy and satisfaction of the larger set of objectives stated in the mission. In the cases of both Starbucks and Toyota,and now Stop Smoking Key, you would expect to see profitability goals, in addition to metrics on customer and employee satisfaction, and social and environmental responsibility.ReferencesOgilvy, Retrieved October 27, 2008, fromB http://www.ogilvy.com/o_mather.Starbucks, retrieved October 27, 2008, fromB http://www.starbucks.com/aboutusToyota, retrieved October 27, 2008, fromB http://www.toyota.co.jp/en/vision/philosophy.Toyota, retrieved October 27, 2008, fromB http://www.toyota.com/about/our_values/index.html.Walmart, retrieved October 27, 2008, fromB http://www.walmart.cohttps://habit.instead/ The threats to my business are going to be governmental and being being set up in a non-profit to help people. There will be many people coming through to pass or fail what we have done, licenses, non-profit status and the start of a new medical idea. I do not know how it will go over with the government as you know big tobacco has a hold on many government agency’s and it may get very hard, but the program is needed in this country and all the rest. How do you try to help people when politicians making money from a huge machine of a company are paying them off. I believe it can be done, but it will be harder than I think it will be, but I am ready.Kristin Velix F
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