15 Sep As the Team Leader managing the export strategy for your product or service, research your selected foreign region
As the Team Leader managing the export strategy for your product or service, research your selected foreign region and share a brief synopsis of your research with the following highlights. Note that this research may be applicable to your final paper:
- What are the unique characteristics of the four P’s in your selected foreign target market?
- Does your target market have niche markets inside of the target market that will provide additional marketing opportunities?
- Share examples of marketing of a similar product or service in your selected foreign market and describe the four P’s.
- Find and share an example of a marketing error in your foreign market and describe how you will ensure your team does not face similar challenges.
- Find and share an example of a global or international marketing campaign that utilizes corporate social responsibility (CSR) to promote the global image of the global firm.
Your initial response should be a minimum of 200 words. Graduate school students learn to assess the perspectives of several scholars. Please review Entering the Conversation (Links to an external site.) or Graduate Writing (Links to an external site.) for support on your discussion forum. Support your response with at least one scholarly or credible resource in addition to the text.
Briefly describe your final paper idea
My name is Jason Dantonio, currently working as the Managing Director at Epic Ventures Inc. The company is planning to expand internationally to India. We hope to disrupt this foreign market by introducing a new product that will cater to consumers within the market. I am carrying out a research study in regards to a product I want to launch in our new Indian branch. It entails collecting data regarding the host country which is India. This data will be in regards to a new product launch. The business environment will be analyzed using various business processes. This enables us to understand the internal and external environment. New strategies regarding marketing, finances, and human resources will be created. Furthermore, an action plan about corporate social responsibility will also be discussed and the overall strategy to run the business. This information will be used to leverage the resources available to ensure success (Peng, 2019)
share the background of your resource partner, as well as why you chose your partner. Include any vital information the resource partner has provided about the home country and/or industry thus far.
My resource Partner is Rachid Fergati who is the Managing Director Indian Subcontinent at UPS. He has worked in the supply chain management field for over 21 years. Mr. Fergati has expertise in logistics, supply chain management, and international freight. He is proficient in crisis management, strategic planning, and operations management (Fergati, n.d). In addition, he has experience as an export brokerage manager and country manager. Therefore, he has led many teams and business operations in Asia. He has a Master’s degree in Transport and Commercial & Industrial Logistics from University Lumiere Lyon (Fergati, n.d).
References
Fergati, R. (n.d.). About [LinkedIn Page]. LinkedIn. https://www.linkedin.com/in/rachid-fergati-37b06143/?originalSubdomain=in
Peng, M. W. (2017). Global business (4th ed.). Retrieved from https://redshelf.com/
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