A Preface to Marketing Management

pet6106x_fm_i-xviii.indd ipet6106x_fm_i-xviii.indd i 19/12/13 9:19 PM19/12/13 9:19 PM

Final PDF to printer

This page intentionally left blank

A Preface to Marketing Management

Fourteenth Edition

J. Paul Peter University of Wisconsin–Madison

James H. Donnelly Jr. Gatton College of Business and

Economics University of Kentucky

pet6106x_fm_i-xviii.indd iiipet6106x_fm_i-xviii.indd iii 19/12/13 9:19 PM19/12/13 9:19 PM

Final PDF to printer

A PREFACE TO MARKETING MANAGEMENT, FOURTEENTH EDITION

Published by McGraw-Hill Education, 2 Penn Plaza, New York, NY 10121. Copyright © 2015 by McGraw-Hill

Education. All rights reserved. Printed in the United States of America. Previous editions © 20 13, 2011, and

2008. No part of this publication may be reproduced or distributed in any form or by any means, or stored in a

database or retrieval system, without the prior written consent of McGraw-Hill Education, including, but not

limited to, in any network or other electronic storage or transmission, or broadcast for distance learning.

Some ancillaries, including electronic and print components, may not be available to customers outside the

United States.

This book is printed on acid-free paper.

1 2 3 4 5 6 7 8 9 0 DOW/DOW 1 0 9 8 7 6 5 4

ISBN 978-0-07-786106-3

MHID 0-07-786106-X

Senior Vice President, Products & Markets: Kurt L. Strand Vice President, General Manager, Products & Markets: Michael Ryan Vice President, Content Production & Technology Services: Kimberly Meriwether David Brand Manager: Sankha Basu Editorial Coordinator: Heather Darr Marketing Manager: Donielle Xu Director, Content Production: Terri Schiesl Lead Content Project Manager: Jane Mohr Buyer: Laura Fuller Cover Designer: Studio Montage, St. Louis, MO. Cover Image: © John Shaw/Getty Images Media Project Manager: Shawn Coenen Compositor: Laserwords Private Limited Typeface: 10/12 Times LT Std. Printer: R. R. Donnelley

All credits appearing on page or at the end of the book are considered to be an extension of the copyright page.

Library of Congress Cataloging-in-Publication Data

Peter, J. Paul.

A preface to marketing management / J. Paul Peter, University of Wisconsin-Madison, James H. Donnelly,

Jr., Gatton College of Business and Economics, University of Kentucky.–Fourteenth edition.

pages cm

ISBN 978-0-07-786106-3 (alk. paper)

1. Marketing–Management. I. Donnelly, James H. II. Title.

HF5415.13.P388 2013

658.8–dc23

2013046644

The Internet addresses listed in the text were accurate at the time of publication. The inclusion of a website does

not indicate an endorsement by the authors or McGraw-Hill Education, and McGraw-Hill Education does not

guarantee the accuracy of the information presented at these sites.

www.mhhe.com

pet6106x_fm_i-xviii.indd ivpet6106x_fm_i-xviii.indd iv 19/12/13 9:19 PM19/12/13 9:19 PM

Final PDF to printer

To Rose and Angie

J. Paul Peter

To Gayla

Jim Donnelly

pet6106x_fm_i-xviii.indd vpet6106x_fm_i-xviii.indd v 19/12/13 9:19 PM19/12/13 9:19 PM

Final PDF to printer

vi

About the Authors

J. Paul Peter has been a faculty member at the University of Wisconsin since 1981. He was a member

of the faculty at Indiana State, Ohio State, and Washington University before joining the

Wisconsin faculty. While at Ohio State, he was named Outstanding Marketing Professor

by the students and has won the John R. Larson Teaching Award at Wisconsin. He has

taught a variety of courses including Marketing Management, Marketing Strategy, Con-

sumer Behavior, Marketing Research, and Marketing Theory, among others.

Professor Peter’s research has appeared in the Journal of Marketing, the Journal of Marketing Research, the Journal of Consumer Research, the Journal of Retailing, and the Academy of Management Journal, among others. His article on construct validity won the prestigious William O’Dell Award from the Journal of Marketing Research, and he was a finalist for this award on two other occasions. Recently, he was the recipient of the Churchill

Award for Lifetime Achievement in Marketing Research, given by the American Marketing

Association and the Gaumnitz Distinguished Faculty Award from the School of Business,

University of Wisconsin–Madison. He is an author or editor of over 30 books, including A Preface to Marketing Management, Fourteenth edition; Marketing Management: Knowledge and Skills, ninth edition; Consumer Behavior and Marketing Strategy, ninth edition; Strategic Management: Concepts and Applications, third edition; and Marketing: Creating Value for Customers, second edition. He is one of the most cited authors in the marketing literature. Professor Peter has served on the review boards of the Journal of Marketing, Jour- nal of Marketing Research, Journal of Consumer Research, and Journal of Business Research and was measurement editor for JMR and professional publications editor for the American Marketing Association. He has taught in a variety of executive programs and

consulted for several corporations as well as the Federal Trade Commission.

James H. Donnelly Jr. has spent his academic career in the Gatton College of Business and Economics at the

University of Kentucky. In 1990 he received the first Chancellor’s Award for Outstanding

Teaching given at the university. Previously, he had twice received the UK Alumni Associa-

tion’s Great Teacher Award, an award one can only be eligible to receive every 10 years. He

has also received two Outstanding Teacher awards from Beta Gamma Sigma, national busi-

ness honorary. In 1992 he received an Acorn Award recognizing “those who shape the future”

from the Kentucky Advocates for Higher Education. In 2001 and 2002 he was selected as

“Best University of Kentucky Professor.” In 1995 he became one of six charter members

elected to the American Bankers Association’s Bank Marketing Hall of Fame. He has also

received a “Distinguished Doctoral Graduate Award” from the University of Maryland.

During his career he has published in the Journal of Marketing Research, Journal of Marketing, Journal of Retailing, Administrative Science Quarterly, Academy of Man- agement Journal, Journal of Applied Psychology, Personnel Psychology, Journal of Business Research, and Operations Research among others. He has served on the edito- rial review board of the Journal of Marketing. He is the author of more than  a dozen books, which include widely adopted academic texts as well as professional books.

Professor Donnelly is very active in the banking industry where he has served on the board

of directors of the Institute of Certified Bankers and the ABA’s Marketing Network. He has

also served as academic dean of the ABA’s School of Bank Marketing and Management.

pet6106x_fm_i-xviii.indd vipet6106x_fm_i-xviii.indd vi 19/12/13 9:19 PM19/12/13 9:19 PM

Final PDF to printer

vii

Preface

We are proud to introduce the fourteenth edition of A Preface to Marketing Management. Our plan has always been to deliver a clear and concise presentation of the basic princi- ples of marketing in such a way that the core concepts and ideas are covered in sufficient

depth to ensure in-depth understanding. By offering an engaging, clear, and conceptu-

ally sound text, our book has been able to maintain its position as a leading marketing

management text.

Throughout the history of the book, feedback from both students and instructors has

suggested that our plan is a good one. Our book has been used in a wide variety of set-

tings and is the best-selling book of its kind. We introduce the fourteenth edition knowing

that our book and its eight foreign translations have been used around the world whenever

courses require an overview of the critical aspects of marketing management.

With this edition, we seek to more effectively implement our plan by building on a strong foundation, maintaining the attributes and elements of the book that make it a very

teachable text, updating existing content, adding new content, and focusing the presenta-

tion. We seek to emphasize quality content and examples and avoid excess verbiage, pic-

tures, and description.

As usual, each time we revise the book there is an emphasis on responding to feedback

from students and instructors. These two constituencies plus our own intuitions drive each

revision. Marketing is an exciting and dynamic field of study. We want to capture the

sense of excitement and at the same time respect its history.

Our book has become known simply as the Preface. We want to believe a major reason it has endured is that because marketing is figuring out how to do a superior job of satisfy-

ing customers, we simply try to practice what we preach. Welcome to the Preface.

THE PRESENT EDITION

Every element of content in our book is designed with one thought in mind: to assist stu-

dents in analyzing marketing problems and cases and developing and writing marketing

plans. Section I of the book consists of 13 concise chapters that cover the essentials of mar-

keting management. We think of it as the “must know” content of the field. It is divided

into four parts that focus on strategic planning and marketing planning, understanding tar-

get markets, the marketing mix, and marketing in special fields. These 13 chapters should

provide students a clear understanding of the terminology, techniques, tools, and strategies

for effective marketing management and marketing strategy development.

In addition to revising and updating the text chapters, this edition contains new content as

well. There are discussions of internal and external secondary data sources, the use of social

media monitoring, alternative search in consumer behavior, key characteristics of organiza-

tional buyers, e-procurement, global virtual teams, brand equity, using distinctive compe-

tencies in new product development, consumer databases, business-to-business databases,

mobile marketing, online retailing and multichannel marketing, franchising, the effects of

the Internet on pricing, global account managers, and learning about different cultures.

In the twelfth edition, we altered two of the text elements. The changes have been well

received by instructors and students. First, “Marketing Insights” are included to assist students

as they solve marketing problems, analyze marketing cases, and develop marketing plans.

Second, we know that our book is often used with case problems, writing assignments,

and constructing marketing plans. Accordingly, there is an “Additional Resources” section

pet6106x_fm_i-xviii.indd viipet6106x_fm_i-xviii.indd vii 19/12/13 9:19 PM19/12/13 9:19 PM

Final PDF to printer

viii Preface

at the end of each chapter. Our purpose is to highlight current resources that students can

use in writing assignments and oral presentations. The resources have been selected with

students in mind. They include resources accessible to students at various stages of mar-

keting education given the wide spectrum of courses in which the book is utilized.

NEW FEATURES AND CONTENT CHANGES

Chapter 1: Strategic Planning and The Marketing Management Process

• Revised basic questions that must be asked when developing a mission statement.

• Marketing Insight 1-3 now contains five actual mission statements for firms of varying

sizes and industries. It provides students with a better mix of alternatives when com-

pleting the exercise in Marketing Insight 1-4.

• Updated additional resources.

Chapter 2: Marketing Research: Process and Systems for Decision Making

• Revised section on secondary data to include both internal and external sources

• Added new figure “Common Types of Information Available in a Secondary Data

Search”

• Added a new Marketing Insight, “Social Media Monitoring for Marketing Insights”

• Updated additional resources

Chapter 3: Consumer Behavior • Updated discussion of consumer and marketer reactions to recession

• Revised and updated discussion of Alternative Search

• Updated additional resources

Chapter 4: Business, Government, and Institutional Buying • Revised Marketing Insight on “Key Characteristics of Organizational Buying Behavior”

• New Marketing Insight, “Organizational Buying on the Internet: E-Procurement”

• Revised Discussion of “Organizational Needs”

• Updated additional resources

Chapter 5: Market Segmentation • New Marketing Insight, “Segmenting the Mobile Phone Market”

• Revised and updated discussion of VALS

Chapter 6: Product and Brand Strategy • Marketing Insight 6-3 now contains the latest information on the value of the top twenty

brands in the world

• Contains a new section on branding and brand equity

• Revised and updated Marketing Insight 6-6

• Added a new section on global virtual teams

• New key terms and concepts

• Updated additional resources

pet6106x_fm_i-xviii.indd viiipet6106x_fm_i-xviii.indd viii 19/12/13 9:19 PM19/12/13 9:19 PM

Final PDF to printer

Preface ix

Chapter 7: New Product Planning and Development • New Marketing Insight 7-4 which focuses on utilizing corporate strengths in the new

product development process. It includes eight firms with strengths in either technol-

ogy or markets

• Updated additional resources

Chapter 8: Integrated Marketing Communications • Revised Marketing Insight 8-1 which presents up-to-date information on the top ten

websites in Brazil, Portugal and South Korea

• Revised section on direct marketing as part of the promotion mix

• Revised Marketing Insight 8-6

• New section on direct marketing

• New Marketing Insight 8-7 on the contents of a comprehensive database included are

both consumer and business-to-business databases

• Added new Key Terms and Concepts

• Updated additional resources

Chapter 9: Personal Selling, Relationship Building, and Sales Management

• New Marketing Insight 9-1 which focuses on what a salesperson actually does

• A new discussion of an increasingly important customer organization structure, the

global account manager

• Added new Key Terms and Concepts

• Updated additional resources

Chapter 10: Distribution Strategy • Added New Marketing Insight, “Advantages and Disadvantages of Franchising”

• New section on “Online and Mobile Retailing”

• Updated additional resources

• New “Key Terms and Concepts”: online retailing, mobile retailing, multichannel marketing

Chapter 11: Pricing Strategy • Added a new discussion of the Internet as an external influence on pricing decisions

• A new Marketing Insight, “Ten Tips for Managing Pricing Strategy”

Chapter 12: The Marketing of Services • The chapter has been significantly revised and has been shortened for this edition

• A new section on the importance of all the elements of the marketing mix in the market-

ing of services has been added

• Updated additional resources

Chapter 13: Global Marketing • Marketing Insight 13-1 has been updated with the latest data on selected U.S. companies

and their international sales

• The section on cultural misunderstanding as a problem in foreign markets has been

replaced with an entirely new section

pet6106x_fm_i-xviii.indd ixpet6106x_fm_i-xviii.indd ix 19/12/13 9:19 PM19/12/13 9:19 PM

Final PDF to printer

x Preface

• Marketing Insight 13-3 has been replaced with a new Marketing Insight which focuses

on ways to learn about new cultures

• Updated additional resources

Section II: Analyzing Marketing Problems and Cases • New Marketing Insight, “Objectives of Case Analysis”

• Revised and updated discussion of SWOT analysis

• Updated additional resources

Section III: Financial Analysis for Marketing Decisions • Updated dates and additional resources

Section IV: Developing Marketing Plans • Updated dates and additional resources

STUDENT SUPPORT

Knowing that our book is used for a variety of course levels, programs, and students, we

have assembled several elements that we believe will support students for whatever pur-

pose they use our book.

Key Terms and Concepts New to the previous edition, we decided to add a section of key terms and concepts at the

conclusion of each chapter. There was much debate as to where they should be placed in

the book. We decided to place them at the end of the chapter in which they appear. In this

way, they are more visible to students than as an appendix at the end of the book. More

than a glossary, it also presents key concepts covered in the chapter.

Analyzing Marketing P roblems and Cases Section II presents a very practical and comprehensive framework for analyzing, prepar-

ing, and presenting case analyses. It includes discussions of what a case is, preparing for

the class discussion and written analysis, pitfalls to avoid in case analysis, and preparing

to do an oral presentation. It has been praised by both instructors and students.

For courses utilizing marketing problems and cases, we encourage students to read this

guide before discussing a problem or case. Thus, it could have been placed at the begin-

ning of the book, but because it is often referred to throughout the semester, we have

placed it after the text chapters. And for those courses that do not utilize cases, the book

may be used without reference to this section.

Financial Analysis for Marketing Decisions It is absolutely critical for marketing students to understand and appreciate the fact that

the ultimate objectives of marketing are usually expressed in financial terms. Section III

enables students to assess a company’s financial position. It presents important financial

calculations that are useful in evaluating the financial position of a firm and the financial

impact of various decisions and strategies. Included are discussions of breakeven analysis,

net present value, and ratio analysis.

Developing Marketing Plans Given the purpose of this book and the needs of users, Section IV enables students to

develop practical planning skills so they are able to construct a quality marketing plan for

pet6106x_fm_i-xviii.indd xpet6106x_fm_i-xviii.indd x 19/12/13 9:19 PM19/12/13 9:19 PM

Final PDF to printer

Preface xi

any product or service. It provides a complete format for structuring and presenting one,

including specific questions to ask in competitive analysis, the development of well-stated

objectives, analyzing customers, and implementation and control. As with Section II, we

know that this section has become a valuable take-away resource for many students long

after their course has been completed.

A Value-Added Website We encourage students to view the student section of the Online Learning Center (OLC)

at website www.mhhe.com/peterdonnelly14e, which contains a number of useful aids for

facilitating learning and supporting student achievement. We believe you will find it a

useful resource.

INSTRUCTOR SUPPORT

The Preface has been used as a resource in college courses and professional development programs that require an overview of the critical “need-to-know” aspects of marketing

management and marketing strategy development. It has been used:

• As the primary introductory text at the undergraduate level.

• At both the undergraduate and MBA level, where several AACSB core curriculum

courses are team-taught as one multidisciplinary 9- to 12-hour course.

• At the advanced undergraduate and MBA level where it is used as the content founda-

tion in courses that utilize marketing cases.

• In short courses and executive development programs.

The instructor section of www.mhhe.com/peterdonnelly14e includes an instructor’s

manual and other support material. It includes two expanded supplements. They were

developed in response to instructors’ requests. We offer a test bank of nearly 1,300

multiple-choice, true-false, and brief essay questions. It is available in both print and

EZ Test Online. We also offer Power Point slides that highlight key text material. Your

McGraw-Hill representative can also assist in the delivery of any additional instructor

support material.

pet6106x_fm_i-xviii.indd xipet6106x_fm_i-xviii.indd xi 19/12/13 9:19 PM19/12/13 9:19 PM

Final PDF to printer

xii

Acknowledgments

Our book is based on the works of many academic researchers and marketing practitioners.

We want to thank those individuals who contributed their ideas to develop the field of mar-

keting throughout the years. Indeed, our book would not be possible without their contri-

butions. We would also like to thank our teachers, colleagues, and students for their many

contributions to our education. We would also like to publicly acknowledge those individu-

als who served as reviewers of this and previous editions. We appreciate their advice and

counsel and have done our best to reflect their insightful comments.

Roger D. Absmire Sam Houston State University

Anna Andriasova University of Maryland University College

Catherine Axinn Syracuse University

Mike Ballif University of Utah

Andrew Bergstein Pennsylvania State University

Edward Bond Bradley University

Donald Brady Millersville University

Tim Carlson Judson University

Glenn Chappell Meridith College

Newell Chiesl Indiana State University

Reid P. Claxton East Carolina University

Larry Crowson University of Central Florida

Mike Dailey University of Texas, Arlington

Linda M. Delene Western Michigan University

Gerard DiBartolo Salisbury University

Casey Donoho Northern Arizona University

James A. Eckert Western Michigan University

Matthew Elbeck Troy University Dothan

Karen A. Evans Herkimer County Community College

R. E. Evans University of Oklahoma

Lawrence Feick University of Pittsburgh

Robert Finney California State University, Hayward

Stephen Goldberg Fordham University

David Good Grand Valley State University

David Griffith University of Oklahoma

Perry Haan Tiffin University

Lawrence Hamer DePaul University

Harry Harmon Central Missouri

Jack Healey Golden State University

Betty Jean Hebel Madonna University

Catherine Holderness University of North Carolina–Greensboro

JoAnne S. Hooper Western Carolina University

David Horne Wayne State University

Nasim Z. Hosein Northwood University

Nicole Howatt UCF

Fred Hughes Faulkner University

Anupam Jaju GMU

Chris Joiner George Mason University

pet6106x_fm_i-xviii.indd xiipet6106x_fm_i-xviii.indd xii 19/12/13 9:19 PM19/12/13 9:19 PM

Final PDF to printer

Benoy Joseph Cleveland State University Sol Klein Northeastern University Robert Brock Lawes Chaminade University of Honolulu Eunkyu Lee Syracuse University Tina Lowrey University of Texas at San Antonio Franklyn Manu Morgan State University Edward J. Mayo Western Michigan University Edward M. Mazze University of Rhode Island Donald J. Messmer College of William & Mary Albert Milhomme Texas State University Chip Miller Drake University David L. Moore LeMoyne College Johannah Jones Nolan University of Alabama, Birmingham R. Stephen Parker Southwest Missouri State University Joan Phillips University of Notre Dame Thomas Powers University of Alabama at Birmingham Debu Purohit Duke University John Rayburn University of Tennessee

Martha Reeves Duke

Gary K. Rhoads Brigham Young University

Lee Richardson University of Baltimore Henry Rodkin DePaul University Ritesh Saini George Mason University Matthew H. Sauber Eastern Michigan University Alan Sawyer University of Florida Ronald L. Schill Brigham Young University Mark Spriggs University of St. Thomas Vernon R. Stauble California State Polytechnic University David X. Swenson College of St. Scholastica Ann Marie Thompson Northern Illinois University John R. Thompson Memphis State University Gordon Urquhart Cornell College Sean Valentine University of Wyoming Ana Valenzuela Baruch College, CUNY Stacy Vollmers University of St. Thomas Jacquelyn Warwick Andrews University

Kevin Webb Drexel University

Kathleen R. Whitney Central Michigan University

J. B. Wilkinson University of Akron

Dale Wilson Michigan State University

It is always easy to work with professionals. That is why working with the profession-

als at McGraw-Hill is always enjoyable for us. Sankha Basu, publisher, and Jane Mohr,

project manager, support what we do and we are very grateful. Thank you Heather Darr,

development editor, and welcome to our team. We also wish to acknowledge Francois

Ortalo-Magne, dean of the School of Business at the University of Wisconsin, and David

Blackwell, dean of the Gatton College of Business and Economics at the University of

Kentucky, who support what we do.

J. Paul Peter

James H. Donnelly, Jr.

pet6106x_fm_i-xviii.indd xiiipet6106x_fm_i-xviii.indd xiii 19/12/13 9:19 PM19/12/13 9:19 PM

Final PDF to printer

xiv

Contents

SECTION I ESSENTIALS OF MARKETING MANAGEMENT 1

PART A INTRODUCTION 3

Chapter 1 Strategic Planning and the Marketing Man- agement Process 4

The Marketing Concept 4

What Is Marketing? 5

What Is Strategic Planning? 6

Strategic Planning and Marketing Management 6 The Strategic Planning Process 7 The Complete Strategic Plan 16

The Marketing Management Process 16

Situation Analysis 16 Marketing Planning 19 Implementation and Control of the Marketing Plan 20 Marketing Information Systems and Marketing Research 21

The Strategic Plan, the Marketing Plan, and

Other Functional Area Plans 21

Marketing’s Role in Cross-Functional Strategic Planning 21

Summary 22

Appendix Portfolio Models 27

PART B MARKETING INFORMATION, RESEARCH, AND UNDERSTANDING THE TARGET MARKET 31

Chapter 2 Marketing Research: Process and Systems for Decision Making 32

The Role of Marketing Research 32

The Marketing Research Process 33

Purpose of the Research 33 Plan of the Research 34 Performance of the Research 37 Processing of Research Data 39

Preparation of the Research Report 40 Limitations of the Research Process 40

Marketing Information Systems 42

Summary 43

Chapter 3 Consumer Behavior 45

Social Influences on Consumer Decision

Making 46

Culture and Subculture 46 Social Class 47 Reference Groups and Families 48

Marketing Influences on Consumer Decision

Making 48

Product Influences 48 Price Influences 48 Promotion Influences 49 Place Influences 49

Situational Influences on Consumer Decision

Making 51

Psychological Influences on Consumer Decision

Making 51

Product Knowledge 51 Product Involvement 52

Consumer Decision Making 52

Need Recognition 53 Alternative Search 54 Alternative Evaluation 55 Purchase Decision 55 Postpurchase Evaluation 56

Summary 58

Chapter 4 Business, Government, and Institutional Buying 60

Categories of Organizational Buyers 60

Producers 60 Intermediaries 61 Government Agencies 61 Other Institutions 61

The Organizational Buying Process 61

Purchase-Type Influences on Organizational

Buying 62

Straight Rebuy 62 Modified Rebuy 62 New Task Purchase 62

pet6106x_fm_i-xviii.indd xivpet6106x_fm_i-xviii.indd xiv 19/12/13 9:19 PM19/12/13 9:19 PM

Final PDF to printer

Contents xv

Structural Influences on Organizational Buying 63

Purchasing Roles 63 Organization-Specific Factors 64 Purchasing Policies and Procedures 65

Behavioral Influences on Organizational Buying 65

Personal Motivations 65 Role Perceptions 66

Stages in the Organizational Buying

Process 68

Organizational Need 68 Vendor Analysis 68 Purchase Activities 69 Postpurchase Evaluation 70

Summary 70

Chapter 5 Market Segmentation 72

Delineate the Firm’s Current

Situation 72

Determine Consumer Needs

and Wants 73

Divide Markets on Relevant Dimensions 73

A Priori versus Post Hoc Segmentation 74 Relevance of Segmentation Dimensions 75 Bases for Segmentation 75

Develop Product Positioning 81

Decide Segmentation Strategy 82

Design Marketing Mix Strategy 84

Summary 84

PART C THE MARKETING MIX 85

Chapter 6 Product and Brand Strategy 86

Basic Issues in Product Management 86

Product Definition 86 Product Classification 87 Product Quality and Value 88 Product Mix and Product Line 89 Branding and Brand Equity 90 Packaging 96

Product Life Cycle 97

Product Adoption and Diffusion 99 The Product Audit 100

Deletions 100 Product Improvement 101

Organizing for Product Management 101

Summary 103

Our website has a team of professional writers who can help you write any of your homework. They will write your papers from scratch. We also have a team of editors just to make sure all papers are of HIGH QUALITY & PLAGIARISM FREE. To make an Order you only need to click Ask A Question and we will direct you to our Order Page at WriteDemy. Then fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.

Fill in all the assignment paper details that are required in the order form with the standard information being the page count, deadline, academic level and type of paper. It is advisable to have this information at hand so that you can quickly fill in the necessary information needed in the form for the essay writer to be immediately assigned to your writing project. Make payment for the custom essay order to enable us to assign a suitable writer to your order. Payments are made through Paypal on a secured billing page. Finally, sit back and relax.

Do you need an answer to this or any other questions?

Order Plagiarism Free Answer Here

About Wridemy

We are a professional paper writing website. If you have searched a question and bumped into our website just know you are in the right place to get help in your coursework. We offer HIGH QUALITY & PLAGIARISM FREE Papers.

How It Works

To make an Order you only need to click on “Order Now” and we will direct you to our Order Page. Fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.

Are there Discounts?

All new clients are eligible for 20% off in their first Order. Our payment method is safe and secure.

Hire a tutor today CLICK HERE to make your first order

Related Tags

Academic APA Writing College Course Discussion Management English Finance General Graduate History Information Justify Literature MLA