Students will read the Netflix, Inc. case study and address all corresponding questions and sub-questions. Students are required to copy and paste each question into their document. Answers to each question must be below the pasted question.
Each question requires a thorough and detailed response, and should be a minimum of 1 page. The final critical assignment must be a minimum of 7 pages, not including the cover page, abstract, reference list, etc.
Students must use current APA formatting and incorporate the minimum number of required sources: 3 citations from the Harvard Business Review (HBR) text, 3 citations from the Rothaermel text, and 3 citations from the peer-reviewed sources (students must use 3 different sources). The Bible should be cited when answering question #6.
1. Describe Netflix’s strategy process over time. What approach to the strategy process does Netflix follow? What works well with this approach? What are some challenges with this process, especially as Netflix continues to grow fast?
2. How was Netflix able to disrupt the U.S. home entertainment industry? Describe Netflix’s innovation strategy over time. Also, how did Netflix’s business change over time? How did its business model innovation support its technology strategy?
3. What are Netflix’s core competencies? How can they help Netflix to sustain its competitive advantage? How must its core competencies be honed and modified?
4. Netflix growth in the United States seems to be maturing. How could Netflix increase demand for its services in the United States? What other services could Netflix offer to drive future growth?
5. International expansion appears to be a major growth opportunity for Netflix. What challenges does Netflix face by going beyond the U.S. market? What can Netflix do to address some of the challenges encountered when going internationally? And which international markets should Netflix focus on, and why?
6. Citing Scripture, which biblical principles can Netflix apply to address its challenges? How will these biblical principles affect the ethics standards of Netflix?
Rothaermel, F. (2019). Strategic management (4th ed.). New York, New York: McGraw Hill Education. Looseleaf ISBN: 978-1-260-14186-3 E-book ISBN: 978-1-260-91378-1 *Please do not use the international version.
On Strategy (from Harvard Business Reviews HBRs 10 Must Reads series) Authors: Multiple Publisher: Harvard Business School ISBN-13: 978-1-4221-5798-5
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