How does my social media influencer (SMI) exhibit opinion leadership and para-social relationships with their followers?  How does the SMI’s platform and posts shape their followers’ perceptions of their social relationship, and what does this overall trend demonstrate about all perceived relationships via social media?

 

In your research, you should consider the following questions:

 

1. How does my SMI display opinion leadership?

• Are they an experienced or career professional?

• How much time have they worked in their field?

• How do they present their professional experience on their profile?

• How often do they reference their professional experience, in their profile or in their posts?

2. How does my SMI utilize para-social relationships?

• What kind of relationship do they demonstrate towards their followers and fans?

• What language do they use to connect to their followers?

• How could this language affect followers’ perceptions and feelings?

3. What other personality qualities are evident in the SMI that may fall into opinion leadership or para-social relationships?

4. What conclusions can be drawn from analyzing the social media influencer and their profile to determine how social media continues to be effective in influencing perceived social relationships?

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