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17 Oct Use a PESTEL analysis to idenify macro-environmental forces that are affecting this company and the industry. Using a Port

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Use a PESTEL analysis to idenify macro-environmental forces that are affecting this company and the industry.

Using a Porter’s Five-Forces analysis, identify the driving forces in the cooler and equipment industry. Which of these forces appears to be the strongest? What are key factors of success? Where does the industry appear to be headed as a result of these forces?
What are Yetis competitive capabilities and resource strengths and what opportunities do you identify? Are there any notable weaknesses and threats facing the company? Assess the combined impact of these SWOT forces on Yetis future profitability.
Describe Yetis competitive strategy. Does it appear to be well-matched to the competitive conditions of the coolers and equipment industry?
Does your analysis indicate that Yeti has a sustainable competitive advantage in the coolers and equipment industry? If so, describe the nature of its advantage.
What is your assessment of the company’s financial situation? Does your financial analysis of the company disclose resource strengths or weaknesses? Does the company’s current financial situation support future growth?
What recommendations would you make to Yetis CEO, Matthew Reintjes, to enhance its competitive position in the industry, drive future growth, and improve profitability. Please provide ample detail to allow Yeti management to carry out your recommendations.

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