Promoting Future Technologies

Problem:

People are often overwhelmed by the relentless march of technology. Accessibility of

information is changing the way we work, play, and interact with our friends, family and

coworkers. In this time we consider the future and reflect on how the advent of new technologies

will affect our daily lives 10 years in the future.

Task:

You have just returned from a trip in a time machine 10 years into the future. Amazing changes

have taken place in just a short time. To a large extent, consumer acceptance of technology

makes or breaks a new technology. Your mission is to develop a creative marketing strategy to

promote the technological changes you observed in the future and accelerate their acceptance.

Process:

Use the Internet to research up-and- coming technologies (www.howstuffworks.com is a good

starting point). Prepare a list of innovations that you believe will occur in the next 10 years.

Determine how they will be integrated into society and the effect they will have on our culture.

Prepare your findings in a paragraph format.

Write a marketing strategy paper in your own words detailing how you would promote the

technological changes that you envision for the future. Also note some barriers for acceptance

the technology may have to overcome, as well as any legal or ethical challenges or questions you

see the new technologies posing. Be sure to include

Conclusion:

The future path of technology is determined by dreamers. If not for innovators such as Edison,

bell, and Einstein, we would not be as advanced a society as we are today. Innovators come from

all walks of life, and out creative energies must be exercised to keep them in tune. Don’t be

afraid to suggest technological advancements that seem outrageous today. In 1966, when the

original Star Trek series was on television, handheld communicators seemed astounding and

beyond our reach. Yet the dreamers who created those communication devices for a science

fiction series spawned a multibillion-dollar cell phone industry in the 21st century. The next

technological wave may be started in your imagination!

Submit in a Word document

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