09 Jul positive analysis and normative analysis
Make 3 positive analysis and 3 normative analysis on the case below.
As one of the most recognized corporations in the world, The Coca-Cola Company offers over 500 brands to people in more than 200 countries and employs more than 700,000 people around the world. In addition to its namesake Coca-Cola drinks, just some of the company’s leading brands around the world include Dasani waters, Gold Peak teas and coffees, Honest Tea, Minute Maid juices, Powerade sports drinks, Simply juices, smartwater, Sprite, vitaminwater and Zico coconut water. The company has built dozens of mobile apps , ranging from the mixology guide Coca-Cola Freestyle for consumers to Coke Notify Service Request for retailers to Dasani Purefill , an app designed to help college students stay hydrated via self-serve water stations.
The company was founded in 1892 and is headquartered in Atlanta, GA.
All around the world, people consume The Coca-Cola Company’s products 1.7 billion times every day — about 19,400 beverages every second. Because many consumer interactions with the company’s brand occur in secondary outlets, such as grocery stores and stadiums, it’s particularly valuable to have accurate data that sheds light on the myriad marketing challenges and opportunities that come with being such a ubiquitous and multi-faceted brand.
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