17 Jul Conduct a critical review of whether Tealive’s acquisition of ‘WonderBrew’ stock would benefit both businesses.
Conduct a critical review of whether Tealive’s acquisition of ‘WonderBrew’ stock would benefit both businesses. (10 marks)
(b) In the context of Tealive, critically evaluate whether it is always advantageous to be the early entrant into a foreign market.
Question 2 “For the first year of operation in India, we aim to open 15 branches, with the first branch to be opened by August,” he said at the signing of master franchise agreement between Loob Holding and WIB here yesterday. (Source: New Straits Times, 3 May 2018) Critically assess the TWO (2) fundamental constraints that new organization like Tealive usually face when competing in a global marketplace. Propose an appropriate international business strategy for beverage firms such as Tealive in order to compete in the beverage industry.
Question 3 (a) Content theories of motivation are concerned with what motivates people and what needs do people seek in order to have work satisfaction. In this regard, apply Herzberg’s Two-factor Theory, one of the content motivational theories to examine how employees working with a beverages company are motivated. (10 marks) (b) In your opinion, does the approach to ethnocentrism fit well into managing both the business activities and people of companies like Tealive especially when collaborate with ‘WonderBrew’ which already established at 700 locations. Justify your answer.
Question 4 (a) Consider a merger between a foreign popular beverage company apart from ‘WonderBrew’ and Tealive. Following the merger, suggest the FOUR (4) steps involved in integrating the organizational cultures of these two groups of firms. (8 marks) (b) Apply any FOUR (4) dimensions of Hofstede’s cultural framework to evaluate the organizational cultural values of a typical multinational company.
Question 5 The world is heading toward a more global economic structure as a result of globalization. Evaluate the internationalization implications for beverage companies operating in a global marketplace.
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