01 Jan Instructions: Students will write a 2500-3000 word (about 10 pages in the main body) properly formatted APA paper (including a title page and references page, but no abstract) that evaluates
Instructions: Students will write a 2500-3000 word (about 10 pages in the main body) properly formatted APA paper (including a title page and references page, but no abstract) that evaluates/assesses the overall effectiveness of the business model used by your organization. This is the third of three assignments that draws from your association with your organization. The previous two “canvas” assignments flow into this one. Identify one or more of the building blocks from the business model canvas where modification should be recommended. Be careful to avoid bias in determining the issue/problem identified by using the canvas. Do not merely critique, but contribute to your organization’s overall success. This paper should be the culmination of the overall work you have done with the business model canvas so that all the pieces go together.
Your final paper should include:
- Your business model canvas – Post-It notes discussion/observations (week 2)—summarize this area, but provide the initial canvas.
- Identification of theoretical/behavioral trends that you observe in the business model and organization (week 5)—summarize this, do not merely cut and paste.
- Discussion of appropriate theory, metaphors, and frames with which to describe your business model in operation, as well as to identify areas needing improvement and how to get there.
- Use of the Osterwalder/Pigneur text to evaluate and diagnose your organization’s business model, as well as an integration of the course materials into your writing and consideration.
- Recommendations for improvements identified using the canvas, theories, and assessment tools used in this course. What are the expected outcomes.
- Use eight scholarly sources besides our textbook (especially case studies) to undergird your assertions from peer-reviewed literature.
- Thoroughly familiarize yourself with the assignment specs and ask questions if you are unsure of expectations.
The paper must have at least eight additional scholarly sources in addition to the course textbook. No abstract is necessary, but a title page and references page should be included. Write your paper in third person, even though you are writing about an organization that you are familiar with. To do this, write from the perspective of a scholar who observes and researches about the case. Therefore, first person should be avoided.
GRADUATE WRITING RUBRICS APUS GRADUATE PROGRAMS GRADING SUMMARY/TOTALS (see rubric explanation in chart)
Management Program Rubric for Graduate Writing
Writing Style and Grammar -‐ Total Possible Points this section _20_
Above Standard = 8
Requires No Improvement Standard = 7 pts
Requires Improvement Approaching Standard
= 6 pts Requires Revision
Failing = 5 or less Requires Significant
Revision
Tone, Voice & Style
Convincing academic and scholarly voice; sophisticated and varied sentence structure; vocabulary and tone that engages reader and conveys high mastery of subject; specific and appropriate audience is addressed; language is gender and culturally sensitive.
Strong academic and scholarly voice that might be more consistent; sentence structure and vocabulary may need variation; language is gender and culturally sensitive; the level of sophistication in this category is less than above standard.
Attempts made to sound academic, but diction is occasionally inappropriate interfering with meaning; sentence structure conveys meaning, is average in complexity; language might be more gender and culturally sensitive.
Author’s voice is rarely or never academic or scholarly, but instead is conversational or otherwise inappropriate; vocabulary and tone may be inappropriate; sentence structure is elementary; frivolous word usage may be employed; language is rarely or never gender and culturally sensitive.
GRADUATE WRITING RUBRIC Possible Score(s) Value(s) Writing Style and Grammar 20 20 Tone, Voice & Style [8 pts] 8 Spelling, Sentence Structure & Mechanics [7 pts] 7 Organization / Paragraph Construction [5 pts] 5 Manuscript and APA Formatting 20 20 Manuscript Preparation [5 pts] 5 Manuscript Organization [5 pts] 5 Presentation of Quotations [5 pts] 5 Presentation of Data [5 pts] 5 References, Citations, and Supporting Documentation 20 20 Supporting Documentation (for logic/argument) [8 pts] 8 Sources (scholarliness, citation-‐reference match) [7 pts] 7 Quotations, Summary & Paraphrase (proper use) [5 pts] 5 Critical Thinking, Logic, and Reasoning 40 40 Thesis Statement & Research Question(s) [8 pts] 8 Argument (academic, original, developed) [8 pts] 8 Evidence & Support (of core concepts) [8 pts] 8 Analysis & Synthesis of Data, Case, or Argument [8 pts] 8 Conclusions, Recommendations & Implications [8 pts] 8 TOTAL SCORE/GRADE (percentage) 100 100
Above Standard = 7
Requires No Improvement Standard = 6 pts
Requires Improvement Approaching Standard
= 5 pts Requires Revision
Failing = 4 or less Requires Significant
Revision
Spelling, Sentence Structure & Mechanics
Strong command of spelling and grammar, including verb tense, subject-‐verb agreement and punctuation; complex sentence structure with no mechanical errors to interfere with meaning.
Strong command of spelling and grammar, including verb tense, subject-‐verb agreement and punctuation; sentence structures with few mechanical errors.
Spelling and grammatical errors including verb tense, subject-‐verb agreement, incomplete sentences and punctuation problems that interfere with meaning.
Rarely or never makes proper use of spelling and grammar, including verb tense, subject-‐verb agreement, complete sentences and punctuation which greatly interfere with meaning.
Above Standard = 5
Requires No Improvement Standard = 4 pts
Requires Improvement Approaching Standard
= 3 pts Requires Revision
Failing = 2 or less Requires Significant
Revision
Organization
Paragraphs are economical, clear and concise with transitions, which flow seamlessly from one idea to another and encourage reader to continue reading.
Paragraphs are clear and concise; transitions flow from one idea to another, but might be improved.
Lacks clarity and focus in paragraph construction; transitions are awkward.
Little or no clarity or focus in paragraph construction; transitions are difficult or non-‐ existent; overall presentation is disorderly and confusing.
WSG Points: Comments or Notes:
Manuscript and APA Formatting -‐ Total possible points This Section _20_
Above Standard = 5
Requires No Improvement Standard = 4.25 pts Requires Improvement
Approaching Standard = 3.5 pts
Requires Revision
Failing = 3 or less pts Requires Significant
Revision
Manuscript Preparation
The work represents proper manuscript preparation and presentation in current editorial style as determined by the instructor (APA 6th Ed. or SPS Publishing Style), including, but not limited to the use of margins, font, indents, paragraph format, line spaces, punctuation, and representation of numbers
The work often represents proper manuscript preparation and presentation in current editorial style as determined by the instructor (APA 6th Ed. or SPS Publishing Style), including, but not limited to the use of margins, font, indents, paragraph format, line spaces, punctuation, and representation of numbers
The work sometimes represents proper manuscript preparation and presentation in current editorial style as determined by the instructor (APA 6th Ed. or SPS Publishing Style), including, but not limited to the use of margins, font, indents, paragraph format, line spaces, punctuation, and representation of numbers
The work rarely or never represents proper manuscript preparation and presentation in current editorial style as determined by the instructor (APA 6th Ed. or SPS Publishing Style), including, but not limited to the use of margins, font, indents, paragraph format, line spaces, punctuation, and representation of numbers
Manuscript Organization
The author organizes and labels chapters, sections, and subsections using the APA recommended heading styles (chapters, sections, and subsections, and so on) are included or represented as defined by the assignment or
The author often organizes and labels chapters, sections, and subsections using the APA recommended heading styles (chapters, sections, and subsections, and so on) are included or represented as defined
The author sometimes organizes and labels chapters, sections, and subsections using the APA recommended heading styles (chapters, sections, and subsections, and so on) are included or represented as defined
The author rarely or never organizes and labels chapters, sections, and subsections using the APA recommended heading styles (chapters, sections, and subsections, and
required by the instructor by the assignment or required by the instructor
by the assignment or required by the instructor
so on) are included or represented as defined by the assignment or required by the instructor
Presentation of Quotations
Line and block quotations are properly formatted and cited correctly
Line and block quotations are often properly formatted and cited correctly
Line and block quotations sometimes are properly formatted and cited correctly
Line and block quotations are not or are rarely properly formatted and cited correctly
Presentation of Data
Tables, charts, graphs, and figures are relevant, labeled and formatted correctly, and represent the data accurately
Tables, charts, graphs, and figures are often relevant, labeled and formatted correctly, and represent the data accurately
Tables, charts, graphs, and figures are sometimes relevant, labeled and formatted correctly, and represent the data accurately
Tables, charts, graphs, and figures are not or are rarely relevant, labeled and formatted correctly, and represent the data accurately
APA Points: Comments or Notes:
References, Citations, and Supporting Documentation -‐ Total possible points _20_
Above Standard = 8
Requires No Improvement Standard = 7 pts
Requires Improvement Approaching Standard
= 6 pts Requires Revision
Failing = 5 or less Requires Significant
Revision
Supporting Documentatio n
The document shows significant support for the logic or argument with a variety of peer reviewed scholarly work with limited use of non scholarly work and is inclusive of a broad and deep range of scholars, including critique and opposition
The document often shows support for the logic or argument with a variety of peer reviewed scholarly work with some use of non scholarly work and is somewhat dependent on a limited range of scholars, including critique and opposition
The document sometimes shows support for the logic or argument with a variety of peer reviewed scholarly work with some use of non scholarly work and is often dependent on a limited range of scholars, including critique and opposition
The document rarely or never shows support for of logic or argument with a variety of peer reviewed scholarly work, and or is reliant on non scholarly work, or a limited range of scholars, including critique and opposition
Above Standard = 7
Requires No Improvement Standard = 6 pts
Requires Improvement Approaching Standard
= 5 pts Requires Revision
Failing = 4 or less Requires Significant
Revision
Sources
Sources are scholarly, accurate, and relevant All citations are listed in the reference section and all references are cited The reference section is accurate
Sources are often scholarly, accurate, and relevant All citations are listed in the reference section and all references are cited The references section is often accurate
Sources are sometimes scholarly, accurate, and relevant to use in the paper Most citations are listed in the reference section and most references are cited the reference section is sometimes inaccurate
Sources, when used, are rarely or never scholarly, accurate, and relevant Few citations are referenced, several references are not cited The reference section is inaccurate
Above Standard = 5
Requires No Improvement Standard = 4 pts
Requires Improvement Approaching Standard
= 3 pts Requires Revision
Failing = 2 or less Requires Significant
Revision
Quotation, Summary & Paraphrase
Proper use and relevance of quotation, summarization, and paraphrasing throughout
Proper use of quotation, summarization, and paraphrasing is often used throughout
Proper use of quotation, summarization, and paraphrasing is generally used throughout
Proper use of quotation, summarization, and paraphrasing is rarely or never used throughout
RCSD Points: Comments or Notes:
Critical Thinking, Logic, and Reasoning -‐ Total Possible Points This Section _40_
Above Standard = 8
Requires No Improvement Standard = 6.75 pts Requires Improvement
Approaching Standard = 6 pts
Requires Revision
Failing = 5.5 or less Requires Significant
Revision
Thesis Statement & Research Question(s)
Thesis statement or research question(s) is unbiased, focused and clearly stated without overstatement or hyperbole.
Thesis statement or research question(s) is unbiased and clearly stated, but more precision is needed.
Thesis statement or research question(s) is understood or implied, but lacks clarity and focus and requires improvement.
Thesis statement or research question(s) are not clearly stated.
Argument
Academic argument is original and dynamic, sound and well developed.
Academic argument is sound and developed, however is less innovative and dynamic.
The implied academic argument is sound, but requires development.
Academic argument is not developed and requires significant revision.
Evidence & Support
Information presented is relevant and accurate; Core concepts are expressed, explained, and used correctly; author uses appropriate sources to support and defend veracity of argument.
Information presented is accurate and most often relevant; core concepts are expressed, explained, and used correctly.
Information presented is generally relevant and accurate; core concepts are generally expressed, explained and used correctly, however more evidence is needed.
Information presented is rarely or never relevant and is inaccurate; core concepts are rarely or never expressed, explained and used correctly; author often relies on statement of sources to defend position.
Analysis & Synthesis of Data, Case, or Argument
Author is sensitive to, explains, and responds to other points of view, limitations and assumptions inherent in the argument or logic thoroughly and in-‐depth; author conveys broader significance to community.
Author is sensitive to, explains and responds to other points of view, limitations and assumptions inherent in the argument or logic.
Author attempts to explain and respond to other points of view, limitations and assumptions inherent in the argument or logic, but does so inadequately.
Author rarely or never explains and responds to other points of view, limitations and assumptions inherent in the argument or logic, or may do so inadequately; author may rely on generalizations to do the work of solid analysis.
Conclusions, Recommendat ions, & Implications
Author is sensitive to the implications or positions taken; conclusions and recommendations are explained by the author’s line of reasoning which has addressed all thesis statements or research question(s) proposed; author conveys broader relevance to community.
Author’s conclusions and recommendations are often explained by the author’s line of reasoning and often responds to the thesis statement and to all research question(s) proposed.
Author’s conclusions and recommendations are sometimes explained Author’s line of reasoning fails to respond to thesis statement or all research question(s) proposed fully.
Author’s conclusions and recommendations are explained inadequately Author’s line of reasoning fails to respond to thesis statement or research question(s) proposed fully.
CTLR Points: Comments or Notes:
Total Points Earned:
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Running head: WEEK TWO-BUSINESS MODEL CANVAS 1
WEEK TWO-BUSINESS MODEL CANVAS 4
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