Due Date: 11:59 pm EST Sunday of Unit 2

Points: 100

Overview: In this assignment, you need to review the Tesla, Inc. case study. The case study

describes the rise of Tesla Motors, an electric vehicle company founded in 2004 by

electric inventor Martin Eberhard and South African innovator, Elon Musk. The case

details the motivation of the two men, their personalities, and the conflicts they went

through to develop the company. It also provides an overview of the challenges and

opportunities of competing in the electric vehicle space; discusses Tesla's strategies for

manufacturing, marketing, and distributing the cars; and points to key questions about

Tesla's future.

Instructions: Review the Tesla Case Study. Also, feel free to utilize information from the Tesla videos

found in Reading and Resources in this unit.

Using Porter's Five Forces model:

• Describe in detail the challenges and opportunities of competing in the electric

vehicle industry.

o You will need to create a section for each of the five forces when

answering the question in detail.

• Finally, describe Tesla's strengths and weaknesses.

Requirements:

• Submit a two-three page Word document covering the elements of the

assignment.

• Develop a clear introduction, body, and conclusion. Use paragraph format and

transitions.

• Focus on the quality of writing and content.

• Use APA format with a title page, in-text citations, and references. Abstract not

required. The title page, reference page, and appendices are excluded in page

length requirement.

BUS411 – Business Policy Seminar

Tesla, Inc. – Case Study 15

• Research and cite at least two credible sources in APA format.

Be sure to read the criteria below by which your work will be evaluated before

you write and again after you write.

Evaluation Rubric for Tesla, Inc. Case Study Assignment

CRITERIA Deficient Needs Improvement

Proficient Exemplary

0-11 points 12-15 points 16-17 points 18-20 points

Introduction Unclear or incomplete.

Introduction with a partially developed thesis.

Introduction with a mostly developed thesis.

Clear, well- developed, introduction and thesis.

0-17 points 18-23 points 24-26 points 27-30 points

Supporting Evidence/ Analysis

Lacks specific, credible, and relevant support. Development of position/argum ent is inadequate or missing.

Not adequately supported with a limited spectrum of specific, credible, and relevant evidence. Development of position/argum ent is somewhat thoughtful and persuasive but lacks detail.

Adequately supported with a limited spectrum of specific, credible, and relevant evidence. Development of position/argum ent is thoughtful and persuasive but lacks some detail.

Well-supported with a broad spectrum of specific, credible, and relevant evidence. Position/argum ent is well- developed, very thoughtful, and persuasive.

0-11 points 12-15 points 16-17 points 18-20 points

Conclusion No conclusion included.

Some attempt at a conclusion, but it is not well written.

Good attempt at a conclusion, but more development needed.

Well written and fully developed conclusion.

0-8 points 9-11 points 12-13 points 14-15 points

Clear and Professional Writing

Writing is frequently difficult to understand because of several errors in grammar, punctuation,

Writing is somewhat difficult to understand with errors in punctuation, spelling, and grammar.

Writing is easy to understand despite minor errors in punctuation, spelling, and grammar. Appropriate

Writing is free of almost all punctuation, spelling, and grammar errors. Appropriate word choice is

and spelling. Word choice is sometimes inappropriate for an academic setting. Sentence structure is unclear.

Appropriate word choice is somewhat used for an academic setting. Sentence structure is somewhat clear.

word choice is used for an academic setting. Sentence structure is mostly clear.

used for an academic setting. Sentence structure is clear.

0-8 points 9-11 points 12-13 points 14-15 points

APA Formatting and References

Paper has no APA formatting, or paper has an APA cover, but no references or in-text citations. No academic references present or reference formatting has significant errors.

Paper lacks multiple elements of APA (cover, references, or in-text citations). One academic reference present but errors in formatting.

Paper lacks one element of APA (cover, references, or in-text citations). Two academic references present but may have a few errors in formatting.

Paper has all elements of APA formatting (cover, references, and in-text citations). Two or more academic references are present and formatted properly.

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