28 May Think of a relevant PRODUCT or SERVICE you RECENTLY PURCHASED (NOTE: not allowed – food, coffee, groceries, car wash, movies, music, or any low-ticket frequent purchase). Answer th
- Think of a relevant PRODUCT or SERVICE you RECENTLY PURCHASED (NOTE: not allowed – food, coffee, groceries, car wash, movies, music, or any low-ticket frequent purchase).
- Answer the 5 questions on the search process you went through, using terminology from the textbook and respecting the word count for each response.
Describing Your Search Process (question and answer format):
- Specify the following:
- Product
- Seller (Retailer/Store/Brand/Website)
- Price
- Date of Purchase
- How did you become aware that you wanted or needed that product (the first step of the Consumer Decision Process)? (min. 100 words)
- Describe how/where you looked for information to better help you make a decision (the second step of the Consumer Decision Process). (min. 150 words)
- List 3 retailers/brands/products you considered when doing your alternatives evaluation and explain why they ranked higher than other options available (the third step of the Consumer Decision Process). (min. 180 words)
- What were the 3 main factors that influenced your decision on the retailer/brand/product you ended up buying from when evaluating your best alternatives ((the fourth step of the Consumer Decision Process)? (200-300 words)
- After you made the purchase, how did you feel? Satisfied? Dissatisfied? Explain why. (Last step of the Consumer Decision Process)? (150-200 words)
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