21 Aug The SBJ Presentation will involve introducing and sharing a feature story or article from SportsBusiness Journal (SBJ) of your choice that is related to sport licensing or sport strateg
in 8-10 slides The SBJ Presentation will involve introducing and sharing a feature story or article from SportsBusiness Journal (SBJ) of your choice that is related to sport licensing or sport strategic alliances. I have included an example and must include speaker notes
must include the following elements:
- Provide a description of the article in some detail (select the main theme and summarize key points)
- Comment on how the article relates to sport licensing/strategic alliances. Be specific about what elements of the article relate to sport licensing/strategic alliances as covered in the course.
- Express your point of view on some aspect of what the article is about. For example, If the article was on the NFL licensing media rights to a particular company, you might choose to take a position. Is the license deal good for the NFL or the other company? Why? Why not? Are there any other business issues that might arise as a result of the deal? Think this through and state it clearly.
SPT 525 SBJ Presentation
By
Detrick Jones
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University of Oregon
• Sports Licensing deal
• IMG College
• Strategic Alliance
• Final thought
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Oregon Sports Licensing Deal
• Oregon signed a 10 year contract worth $67 million back in 2008 with IMG College.
• Oregon has had much success over the past several years in
• Football
• Basketball
• Softball
• Track and field
• Golf
• Oregon renegotiated their contract with IMG in 2016.
Dietz et al 2016 This study source was downloaded by 100000780153789 from CourseHero.com on 08-19-2023 13:09:54 GMT -05:00
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IMG College
• IMG College background
• IMG College holds licensing contracts with 75 college sports programs.
• IMG agreed not to sell sponsorships to purveyors of liquor
• UO’s square footage of advertising space on new sports facilities soared, and the Ducks’ brand kept growing with elite team performances.
IMGCollege.com
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Strategic Alliance
• This article relates to strategic alliance and sports licensing.
• It has two parties with a common interest beneficial to both.
• Oregon signed a sports licensing deal with IMG.
• Trade secrets are exempt from the public.
• An Independent contractor
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Strategic Alliance cont’d
An Independent contractor
Both Oregon and IMG had specific things they wanted from each other during negotiations.
IMG is allowed to sell campuses to top brand sponsors.
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Point of view
• Great deal for Oregon.
• What risk could rise for IMG
• Could this deal make room for more
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Reference
• Dietz, D., & Register-Guard, E. (2016). Oregon scores with big sports licensing deal. Mail Tribune. Retrieved on March 30, 2018, from http://www.mailtribune.com/sports/20160606/oregon-scores-with-big-sport s-licensing-deal
• IMG College. (2015). About. Retrieved on March 30, 2018, from http://www.imgcollege.com/about
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