25 Jun Principles of Accounting and Marketing
13524Principles of Accounting and Marketing
Examine the following table of ratios for Coca Cola Co. Consider what story these ratios tell you about the financial health of the company. In a 2- to 3-page paper, comment on the following, specifying which ratios you used to draw your conclusions:
Trends in profitability
Trends in debt
Ability of the company to meet its financial obligations
How efficiently the company is using its assets
Coca Cola Ratio Analysis
2016
2017
2018
Profitability
Return on Equity (%)
28.21
6.23
35.30
Return on Assets (%)
7.51
1.35
8.08
Profit Margin (%)
15.60
3.52
20.20
Leverage
Debt-to-Equity (%)
1.97
2.51
2.29
Efficiency
Asset Turnover
0.48
0.40
0.38
Inventory Turnover
6.16
4.99
4.26
Liquidity
Current Ratio
1.28
1.34
1.05
Quick Ratio
1.18
1.25
0.95
Source for Ratios
Keys to the Assignment
Pay attention to how the different ratios relate to each other.
Cite all sources and provide a reference list using APA format.
Proofread and edit the paper. The goal is zero errors.
Submit your paper to TLC by the due date for this module.
For instruction on writing papers, citing sources, proper referencing, and so forth, use Trident University’s Introduction to APA-7th Edition.
SLP Assignment Expectations
Your paper will be evaluated using the criteria as stated in the SLP rubric. The following is a review of the rubric criteria:
Assignment-Driven: Does the paper fully address all aspects of the assignment? Is the assignment addressed accurately and precisely using sound logic? Does the paper meet minimum length requirements?
Critical Thinking: Does the paper demonstrate graduate-level analysis, in which information derived from multiple sources, expert opinions, and assumptions has been critically evaluated and synthesized in the formulation of a logical set of conclusions? Does the paper address the topic with sufficient depth of discussion and analysis?
Business Writing: Is the essay logical, well organized and well written? Are the grammar, spelling, and vocabulary appropriate for graduate-level work? Are section headings included? Are paraphrasing and synthesis of concepts the primary means of responding, or is justification/support instead conveyed through excessive use of direct quotations?
Effective Use of Information: Does the submission demonstrate that the student has read, understood, and can apply the background materials for the module? If required, has the student demonstrated effective research, as evidenced by student’s use of relevant and quality sources? Do additional sources used provide strong support for conclusions drawn, and do they help in shaping the overall paper?
Citing Sources: Does the student demonstrate understanding of APA Style of referencing, by inclusion of proper citations (for paraphrased text and direct quotations) as appropriate? Have all sources (e.g., references used from the Background page, the assignment readings, and outside research) been included, and are these properly cited? Have all sources cited in the paper been included on the References page?
Timeliness: Has the assignment been submitted to TLC (Trident’s learning management system) on or before the module’s due date?
https://tlc.trident.edu/d2l/le/content/223913/viewContent/5746982/View
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