26 Oct Unit 3_MT497_Discussion
13740“One thing a person cannot do, no matter how rigorous his analysis or heroic his imagination, is to draw up a list of things that would never occur to him.”
– Thomas Schelling, Economist and Nobel Laureate (Daft, 2021, p. 291)
Planning for a Purpose
TikTok®, a Chinese video-sharing social networking company, was founded in 2012 and became available in the United States in 2018. Although there has been a lot of bad publicity, mostly among parents of young children, this service continued to grow with the 16–24 year old demographic.
Write an overview statement of TikTok’s current business strategy.
Apply the SWOT analysis to TikTok to better answer the following questions (Exhibit 8.4 in Chapter 8 will be helpful to you).
Why, and how might TikTok want to use contingency planning?
Why, and how might TikTok use scenario planning?
Based on the fact that some future president could consider TikTok a national security threat, do you think TikTok should do crisis planning as well? (See the source for reference.) What would their prevention and preparation look like?
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