04 Dec Unit 8_MT220_Discussion response
13845Respond or elaborate to discussion post below:
The first step involves identifying and analyzing potential foreign markets to determine where our cosmetics line would resonate most with consumers. This requires assessing economic conditions, consumer preferences, regulatory requirements, competitive landscapes, and import tariffs (Hill, 2025). For instance, markets in Western Europe, such as Germany or France, show strong consumer inclination toward clean beauty, supported by stringent regulatory regimes such as the European Union Cosmetics Regulation (European Union, 2009) that align with the EWG verification standards. Market research should also incorporate cultural factors influencing beauty consumption (Czinkota & Ronkainen, 2023).
Compliance with host country cosmetics regulations is critical to avoid legal or reputational risks. This includes documentation requirements, safety assessments, labeling guidelines, and potential certification in the target market (Hill, 2025). While EWG verification provides a clear competitive edge, obtaining supplementary local certifications, such as the EU’s COSMOS Organic or Ecocert, is recommended for entry into markets that strongly prioritize sustainability credentials (COSMOS Standard, 2025; ECOCERT, 2025). Conducting thorough regulatory due diligence facilitates smooth market access and minimizes the risk of operational delays or legal penalties (Hill, 2025).
Establishing reliable distribution channels is fundamental to achieving export success. Options include partnering with established importers, entering into distribution agreements with specialty beauty retailers, or leveraging e-commerce marketplaces with global reach (Christopher, 2016). Given the shift toward omnichannel retailing in cosmetics, an integrated approach combining physical retail presence with online direct-to-consumer sales can maximize visibility and consumer engagement. Strategic partnerships can reduce logistical complexity while accelerating brand familiarity in the target market.
An effective export strategy requires developing a logistics plan that accounts for transportation, customs clearance, and inventory management. This process must include insurance coverage for products in transit, contingency plans for disruptions, and transparent supply chain practices to reinforce brand credibility (Christopher, 2016). With EWG verification, maintaining transparency across the supply chain, encompassing ethical sourcing and carbon-conscious shipping, strengthens our competitive position in sustainability-focused markets.
Exporting presents a highly viable business strategy for the organization. First, the global clean beauty market is projected to continue expanding significantly, driven by heightened health awareness and environmental concerns (Grand View Research, n.d.). The EWG verification authenticates the product positioning and meets international consumer demand for ingredient transparency. Second, exporting allows to leverage economies of scale by increasing production volumes, thereby reducing per-unit costs and enhancing profit margins. Third, low initial investment relative to other market entry modes, such as wholly owned subsidiaries, minimizes financial risk while enabling rapid market testing (Hill, 2025).
While potential challenges include foreign regulatory complexity and competitive brand saturation, these risks are mitigated by the differentiated environmental and health-conscious value proposition. Furthermore, with robust market research, strategic partnerships, and compliance diligence, exporting can effectively establish the brand in high-demand international segments Considering these strategic benefits, it is advisable for the company to adopt exporting as its principal mode of internationalization.
Our website has a team of professional writers who can help you write any of your homework. They will write your papers from scratch. We also have a team of editors just to make sure all papers are of HIGH QUALITY & PLAGIARISM FREE. To make an Order you only need to click Ask A Question and we will direct you to our Order Page at WriteDemy. Then fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
Fill in all the assignment paper details that are required in the order form with the standard information being the page count, deadline, academic level and type of paper. It is advisable to have this information at hand so that you can quickly fill in the necessary information needed in the form for the essay writer to be immediately assigned to your writing project. Make payment for the custom essay order to enable us to assign a suitable writer to your order. Payments are made through Paypal on a secured billing page. Finally, sit back and relax.
About Wridemy
We are a professional paper writing website. If you have searched a question and bumped into our website just know you are in the right place to get help in your coursework. We offer HIGH QUALITY & PLAGIARISM FREE Papers.
How It Works
To make an Order you only need to click on “Order Now” and we will direct you to our Order Page. Fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
Are there Discounts?
All new clients are eligible for 20% off in their first Order. Our payment method is safe and secure.