18 Mar Develop a comprehensive, high-level overview of your chosen business’s digital channels, content strategy, and promotional efforts
Objective
Develop a comprehensive, high-level overview of your chosen business’s digital channels, content strategy, and promotional efforts—aligned with the marketing funnel. Your analysis should reveal how the business attracts, engages, and converts customers through its digital initiatives.
Overview
This assignment comprises eight key evaluation elements, worth a total of 15 points. Your primary deliverable is a single slide that summarizes your findings, accompanied by an appendix documenting all research evidence. (Refer to the provided template and sample slides for guidance.)
Evaluation Elements
Business Selection (1 point)
Task: Choose a business to analyze. This could be a brand you admire, your employer, your current business, or a future project.
Criteria: Select a business with a predominantly digital customer journey and measurable online conversions.
Note: The business you choose will be used for all four assignments in this course.
Competitive Benchmarking (2 points)
Task: Identify four direct or indirect competitors for benchmarking purposes.
Tools: Utilize SimilarWeb, SpyFu, or another objective tool to define your competitive set.
Deliverable: Include a screenshot of your research source in the appendix and provide a brief explanation of your competitor selections.
Keyword Research (3 points)
Task: Use Google Keyword Planner or an equivalent tool to identify the top 10 keywords for each stage of the marketing funnel.
Top of Funnel: Keywords used by individuals diagnosing their problems and exploring potential solutions.
Mid Funnel: Keywords used by those seeking information about products, services, or brands to solve their issues.
Bottom of Funnel: Keywords reflecting a strong purchase intent and readiness to buy.
Deliverable: Append a screenshot of your keyword research results.
Customer Journey Duration (1 point)
Task: Research the average duration of the customer journey in your industry—from initial need recognition to purchase.
Approach: You may use third-party data, your Google Analytics, or your own best estimate.
Deliverable: Provide a screenshot or explanation of your data source/assumption in the appendix.
Channel & Conversion Strategy (2 points)
Task: Define the digital channels you will use at each stage of the funnel to drive traffic to your target pages.
Approach: Leverage insights from competitive channel analysis (using SimilarWeb or a similar tool) to inform your strategy.
Deliverable: Include a screenshot of your source analysis in the appendix.
Upper Funnel Content Strategy (2 points)
Task: Based on your keyword research, identify the content pieces you will promote to engage visitors at the awareness stage.
Details: Explain how this content will help convert visitors into subscribers or leads.
Mid Funnel Lead Nurturing (2 points)
Task: Outline a lead nurturing strategy to remain relevant and engage prospects as they evaluate their options.
Details: Specify which mid-funnel content will enhance lead information and maintain engagement.
Bottom of Funnel Call to Action (2 points)
Task: In line with your lower-funnel keyword insights, propose a compelling call-to-action.
Details: Describe the tactics you will use to prompt immediate action and drive conversions.
Our website has a team of professional writers who can help you write any of your homework. They will write your papers from scratch. We also have a team of editors just to make sure all papers are of HIGH QUALITY & PLAGIARISM FREE. To make an Order you only need to click Ask A Question and we will direct you to our Order Page at WriteDemy. Then fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
Fill in all the assignment paper details that are required in the order form with the standard information being the page count, deadline, academic level and type of paper. It is advisable to have this information at hand so that you can quickly fill in the necessary information needed in the form for the essay writer to be immediately assigned to your writing project. Make payment for the custom essay order to enable us to assign a suitable writer to your order. Payments are made through Paypal on a secured billing page. Finally, sit back and relax.
About Wridemy
We are a professional paper writing website. If you have searched a question and bumped into our website just know you are in the right place to get help in your coursework. We offer HIGH QUALITY & PLAGIARISM FREE Papers.
How It Works
To make an Order you only need to click on “Order Now” and we will direct you to our Order Page. Fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
Are there Discounts?
All new clients are eligible for 20% off in their first Order. Our payment method is safe and secure.