29 Apr Marketing Plan Paper: Outline Assignment
Overview
The purpose of the outline is to provide the layout for the Marketing Plan Paper: Final Assignment. The professor will use the outline to determine the validity of the proposed product/service introduction and if the proper level of detail is provided. Comments and recommendations will be provided to the student to support the final paper.
Instructions
The outline must include the three major bolded headings listed below as the first level, points for each of the required areas, and sub points supporting each of these major points. The outline should be in APA indented format.
The outline will include country and product/service specific points gathered from preliminary research.
Include a paragraph describing the product and/or service you plan to introduce in the chosen country.
Outline Headings
A. Description of the Organization and product selected
Provide a brief description of your company—its products/services, customers, core competencies, strengths, and weaknesses.
B. Description of the country
i. Describe the local environment in which you will operate and the critical operational factors that you must consider, and how they will affect your company. Consider economic, political, legal, geographic, social/demographic, and industry factors. Provide a cultural profile of the local area in which you will be operating.
ii. What are the customers going to be like?
iii. What kind of reception do you anticipate from local governments, competitors, suppliers, distributors, and so forth?
iv. Why will customers buy your product?
C. Recommended Action Plan
i. What is your recommended entry strategy? Provide reasons for this strategy.
ii. Decide on the marketing approach you will use for the product.
iii. Discuss the action plan timeline.
iv. Discuss pricing and anticipated profit levels.
v. Describe the target market and the distribution channel(s) you will use and why.
vi. Explain any special control issues that concern you. How do you plan to deal with them?
vii. Identify concerns with the host country regarding your operations, as best you can comprehend. What plans do you have to deal with these concerns and to ensure a long-term cooperative relationship?
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