13 May MBA 500 Project Three Guidelines and Rubric
MBA 500 Project Three Guidelines and Rubric
Competency
In this project, you will demonstrate your mastery of the following competency:
Make ethically informed decisions based on awareness of legal and organizational parameters
Scenario
In Project Two: Assessing Financial Performance, your loyalty rewards program product line proposed a marketing and sales campaign targeting low-income neighborhoods. While you were doing your KPI analysis, the company’s legal team reviewed the same document to address any legal or ethical concerns.
The company CEO has forwarded you a memo from the legal team that discusses legal and ethical concerns. The marketing and sales proposal must be revised to address the concerns, or the legal team will not approve it. She is requesting your full analysis of the legal and ethical issues, building on the foundational work you completed for her in your Project Three Milestone submission.
For each issue, the CEO wants you to recommend changes to the proposal that satisfy the requirements the legal team has described. For the legal issues, the company lawyers describe how the company needs to interpret and apply existing laws.
Directions
Your task is to evaluate the memo from the legal department for legal and ethical concerns and recommend ways to address those concerns in alignment with organizational parameters. Your response should expand on the findings you included in the Project Three Milestone and incorporate any feedback you received.
Review the memo received from the legal department, available in the Supporting Materials section.
For each legal issue, include the requirements outlined below:
Evaluate the plan for legal issues.
Where in the proposal do the issues occur?
Recommend changes to address the legal concerns.
Cite or quote their language to show what you are addressing.
State what aspects of the proposal need to change in some way to address the concern.
Recommend one or more possible changes.
Explain how your recommendations meet the legal requirements.
For each ethical issue, include the requirements outlined below:
Evaluate the plan for ethical issues.
Where in the proposal do the issues occur?
Consider which ethical frameworks or principles apply.
Recommend changes to address the ethical concerns.
Cite or quote their language to show what you are addressing.
State what aspects of the plan need to change in some way to address the concern.
Recommend one or more possible changes.
Explain how your recommendations meet the ethical concerns.
Assess your recommendations for alignment to organizational parameters.
Refer to the mission and vision statement from Project One (linked in the Supporting Materials).
How do your recommendations reinforce the Health and Beauty company’s strategic goals and values?
What to Submit
To complete this project, you must submit the following:
Response Memo
Using the Project Three Response Memo Template, create one double-spaced memo of 3 to 6 pages. This memo should address the legal requirements and ethical issues. Check your memo for correct spelling and grammar, and include references cited in APA format. Consult the Shapiro Library APA Style Guide for more information on citations.
Supporting Materials
The following resource(s) may help support your work on the project:
Document: Memo From Legal Department
This is the memo from the legal team detailing their concerns with the marketing and sales proposal.
Document: Marketing and Sales Executive Summary
This is a proposal from the marketing and sales departments to increase rewards memberships in low-income markets.
Document: Vision, Mission, and Values Statements
This document contains the vision, mission and values statements of your company.
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