13 May Compare and evaluate the conduct of doctors in cigarette advertising campaigns and the opioid crisis in terms of the ethics of their professional response
The medical profession has a muddled and contradictory association with its approach toward the tobacco industry. While the profession now firmly opposes smoking and vigorously publicizes the serious, even fatal, health hazards associated with smoking, this was not always so. Advertisements for tobacco products, including cigarettes, “. . . became a ready source of income for numerous medical organizations and journals, including the New England Journal of Medicine and the Journal of the American Medical Association (JAMA), as well as many branches and bulletins of local medical associations” (Wolinsky & Brune, 1994, as cited in Gardner & Brandt, 2006, p. 225). In tobacco industry advertisement, references to physicians and drawings or photographs of “doctors”—actually actors or models pretending to be doctors—were common. The story of the use of images of “physicians” and the promotion of smoking can be found in “The Doctors’ Choice Is America’s Choice” (Gardner & Brandt, 2006).
The role of physicians in the current opioid crisis is now under scrutiny on television (Farmer, 2019) by trade publications (King, 2018), peer-reviewed journals (Judd et al., 2023; deShazo, et al., 2018), and by physicians themselves (American Medical Association, 2023; Lown & Goldberg, 2020; Hirsch, 2019).
For the initial post, research the history of the association of doctors with tobacco companies and tobacco advertising. Read about the association of doctors with the opioid crisis. Then, address the following:
Compare and evaluate the conduct of doctors in cigarette advertising campaigns and the opioid crisis in terms of the ethics of their professional response. Did they act appropriately in terms of the ethics of the medical profession? Explain your position and be very specific.
Apply the concept of moral equivalence. Is the conduct of doctors in relation to smoking and the tobacco industry morally equivalent to the conduct of doctors in the opioid crisis? Explain your position and be very specific.
Reflect on your own role as a healthcare professional in responding to the opioid crisis currently facing the nation.
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