08 Jun Devise a Marketing Strategy Presentation for the Next Corporate Board Meeting
Your company’s marketing department promotes the products and interacts with the customers, sales force, and supply chain. They are also in charge of forecasting sales for the company.
Instructions
In a PowerPoint presentation that you will deliver at the next corporate board meeting, analyze the marketing strategies used by the company:
1. Use this modules course readings and supplemental readings to define and describe marketing and marketing strategies as well as those related to R&D and production objectives.
2. Examine your marketing strategies in the CAPSIM simulation, and then describe the marketing decisions that you made, including specific examples and why.
3. Discuss the results of your marketing efforts.
4. PowerPoint Presentation with speaker notes. Slide topics: objectives, strategies, and marketing investment allocation per competition round, for Sales, Promotion, and Sales Forecast, and Market share (% and Volume): company, per product.
Length: 5-7 slides (not including Title Page, Agenda, and reference slides). Speaker notes will be between 75 and 100 words in the Notes area of each slide. The notes provide substance and support for the outlined information on the slide. This information is the core of the presentation (what you would say if presenting to a live audience). The audience’s attention is on you.
References: Supplement this weeks’ readings with a minimum of 3 additional scholar-practitioner articles from journals such as Strategy & Business, California Management Review, and Harvard Business Review from 2020 to present.
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