31 Jul Ethics and Responsibility in Online Marketing MGKT Y601 W4
Online marketing offers powerful tools for reaching consumers, but it also comes with ethical responsibilities. Businesses must prioritize the protection of consumer data, navigate how they present themselves publicly, and make informed choices about the content they share—especially on social platforms.
In this discussion, reflect on the ethical considerations marketers face and share your perspective on the following:
· What basic security measures should all businesses implement to protect consumer information online?
· What are your thoughts on data privacy and transparency, especially in the context of AI-driven marketing? Why is this important?
· Do you believe businesses should use their platforms to take a public stance on social or political issues? Why or why not?
· What ethical challenges might marketers encounter on social media, and how would you address or mitigate them in a professional setting?
Rambocas, M., & Pacheco, B. G. (2018). Online sentiment analysis in marketing research: a review: An International Journal. Journal of Research in Interactive Marketing, 12(2), 146-163. https://doi.org/10.1108/JRIM-05-2017-0030
Oriol, I., Markovic, S., Mehdi, B., & Singh, J. J. (2020). Co-creation: A Key Link Between Corporate Social Responsibility, Customer Trust, and Customer Loyalty: JBE. Journal of Business Ethics, 163(1), 151-166. https://doi.org/10.1007/s10551-018-4015-y
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